Certificate of Achievement
has completed the following course:
Social Media Marketing: The User Journey
The Open University and Target Internet
This online course explored how to build user-centric social media plans that align audience objectives and business goals. Learners discovered how to set goals and measure success to support continuous improvement.
0 weeks, 4 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Reflect on how social media should be used differently at each stage of the user journey
- Explore the role of social media in achieving your digital objectives
- Demonstrate how to take a user centric approach to social media that will align your audience and organisational objectives
- Explore what should be avoided when planning social activity
- Demonstrate how to keep improving social activity
Syllabus
- Understand the role of social media in the user journey
- How to align social media with your target audience
- User journey mapping and social media
- Define objectives at each stage of the journey
- Fake accounts, vanity metrics and misleading data
- How to keep iteration at the core of social activity
Issued on 2nd March 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.