Certificate of Achievement
has completed the following course:
Introduction to Marketing: Fundamentals of Marketing
Institute of Data & Marketing
On this online course, learners discovered core marketing fundamentals, the marketing mix, and how to put them into practice within a junior marketing role. They looked at communications planning and developed the foundations for comms planning and how to write marketing briefs.
2 weeks, 4 hours per week
Andy Dorling
IDM General Manager
Institute of Data & Marketing
Transcript
Learning outcomes
- Apply the fundamentals of good marketing in your context
- Apply and analyse the use of brand guidelines
- Learn how to write great briefs, crucial for any marketing campaign
- Calculate a range of metrics you can use to optimise your marketing campaigns
- Understand the importance of putting your customer at the heart of what you do
Syllabus
- The Core principles of marketing
- The fundamentals of communications planning and example communication plans
- How to write a brief and what to include
- Managing creative assets
- Brand Identity
- Visual and linguistic creative assets
- Basic Marketing maths
Issued on 4th January 2022
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.