Certificate of Achievement
has completed the following course:
Digital Marketing Content Creation: Marketing Channels and Content Mix
The Open University and Target Internet
This online course explored the marketing channels and content mix. Learners discovered how to plan, create, distribute, and optimise marketing content using the right marketing channels and content mix so that it delivers value to their audience and business.
0 weeks, 4 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Explore user-centric approaches to content that will align your audience and organisational objectives
- Explore the concept of the marketing and channel mix and how they can be used to optimise your digital marketing
- Identify how to maximise the reach and impact of content by optimising both content and channel/content mix
Syllabus
- Channel adoption and content engagement
- Aligning content with your target audience and user journey
- Exploring marketing channel mix
- Content seeding, distribution and repurposing
- Content optimisation and iteration
- Optimising channel and content mix
Issued on 16th January 2024
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
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