Certificate of Achievement
has completed the following course:
Brand Identity: How Branding Works and Building Your Personal Brand
On this three-week course, you discovered the winning formulas behind successful brands to help you reach and engage with your audience. You’ve learned to put together a style guide and plans of action, choose the right promotional tools for your brand and investigated which market is right for you.
3 weeks, 4 hours per week
Jonathan A.J. Wilson
Professor
FutureLearn
Transcript
Learning outcomes
- Compare different promotional tools and techniques
- Identify brands that are successful and investigate your associations
- Develop your personal style guide
- Summarise key aspects of marketing communications
- Apply marketing-communications thinking to promote you: your brand
- Appreciate cultural differences and the factors that contribute towards them
- Develop cultural empathy and consider how this can impact brand decisions or perceptions
- Investigate which market is right for you to operate within and develop your presence
Syllabus
- Self promotion tools and techniques
- Successful brands and their associations
- Developing a style guide
- Marketing communications
- Promoting you
- Cultural differences
- Cultural empathy and its impact
- Choosing a market
In association with
Issued on 31st October 2025
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
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