Certificate of Achievement
has completed the following course:
How to Understand the Gaming Audience
D&AD
This course explored the motivations behind why gamers game, the techniques employed by the gaming industry to engage communities, and how to apply these to your creative communications.
3 weeks, 3 hours per week
Tim Lindsay
D&AD Chairman
D&AD
Transcript
Learning outcomes
- Explore who gamers are and the principles that engage them in games
- Apply empathy and persona mapping to get under the skin of your audience
- Assess the use of gamification in creative communications
- Investigate how to create authentic connections with different audiences
Syllabus
- Explore audiences within gaming
- Why gaming is often referred to as the new social media
- Gamification of marketing
- How to create authentic communication within gaming
- Embedding purpose into gaming
Issued on 17th February 2022
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.