Certificate of Achievement

Alice Jenkinson

has completed the following course:

Content Design in Government: Getting Started

Government Digital and Data

This online course was based on the UK government's Digital Data and Technology Framework and covered user-centred content design skills. This included a number of relevant topics: user research principles, prototyping, designing accessible content, writing in plain English, using data to make content decisions and developing your career as a content designer.

4 weeks, 5 hours per week

Laura Hiles

Head of Profession for Content (Cabinet Office, GDS)

Government Digital and Data

Tommaso Spinelli (Ph.D.)

Senior Learning Designer (Cabinet Office, CDDO)

Government Digital and Data

97%
overall score

Transcript

Learning outcomes

  • Demonstrate the main skills and knowledge needed for user-centred content design
  • Interpret common data measures to make content decisions
  • Apply principles of accessibility to content design
  • Reflect on your own skills and professional development
  • Contribute to the content community by sharing your experience and insights

Syllabus

This course covers important content design principles. It is based on the Digital Data and Technology (DDaT) framework, and includes:

  • content design as a profession, including what content design is, what a content designer does and the skills they need
  • a focus on users, including accessibility, user needs, user research, journey mapping and prototyping
  • producing good digital content, including using plain English and structuring content to make it easy to understand and navigate
  • improving your content, including managing the content lifecycle, and how to use data to improve and iterate content and influence stakeholders
  • improving your career, including understanding the different roles within product teams and joining a content community

In association with

Issued on 20th February 2026

The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.

This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.

Free online course:

Content Design in Government: Getting Started

Government Digital and Data