Certificate of Achievement
has completed the following course:
The University of Adelaide
This online course covered the essential elements of successful marketing and communication, focusing on the structural frameworks needed for successful marketing, understanding customers and their needs, the different marketing channels available and how to use them effectively, and the changing marketing landscape - including AI and privacy changes - and how to adapt.
4 weeks, 1 hour per week
Jennie Shaw
Deputy Vice-Chancellor and Vice-President (Academic)
The University of Adelaide
Transcript
Learning outcomes
- Describe the basics of marketing and wider communication for application in future marketing efforts in business.
- Identify audiences and have an insight into how to best reach them.
- Develop an approach to planning that will improve the success rates of marketing.
- Explain the way messaging impacts your customers, clients, or members and have a framework for developing future messages.
- Identify effective ways to execute marketing plans through discerning the correct channels.
Syllabus
Week 1: Understanding the basics
- What is marketing and what makes for successful marketing
- The frameworks of marketing
- How good marketing works
Week 2: Understanding customers
- Understanding your customers
- Customer needs and your brand
- Customer needs and your message
Week 3: Understanding the channels
- Why understand the challens that are available?
- The challenges you can use
- Best practice use
Week 4: Understanding the landscape
- Why understand the landscape?
- The essential mindsets you need to succeed
- What’s just over the horizon?
In association with
Issued on 14th July 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.