Certificate of Achievement
has completed the following course:
The World of French Cuisine: Food Creative Marketing and Design
Ferrandi Paris
This course helped you cultivate your gastronomic knowledge and delve into vital aspects of a thriving food and beverage concept, spanning socio-marketing strategies to food art direction, allowing students to understand the crucial elements contributing to culinary and hospitality success. You have been able to develop your knowledge of culinary marketing and design, identify Tools, ratios to develop best practices, discover gastronomic trends and create a moodboard and a restaurant menu.
4 weeks, 3 hours per week
Thomas Allanic
Executive Director
Ferrandi Paris
Transcript
Learning outcomes
- Describe the conceptual framework of creative food marketing and design through key sociological and food anthropological theories.
- Identify european food and restaurant trends that can inspire business opportunities worldwide.
- Design food experiences that match today’s consumer expectations with a mood-board.
- Create a brief for eco-luxury identities of sustainable food experiences by managing a trend scouting strategy, by designing food experiences, by implementing sustainability in their food brand dimensions.
Syllabus
- Cultural heritage: Understanding the historical significance of French cuisine and its influence on culinary concepts.
- Global Inspiration: Incorporating diverse culinary inspirations from around the world into the concept.
- Sustainable Development: Addressing sustainability concerns and integrating eco-friendly practices.
- Trend Scouting: Developing the ability to lead trend scouting strategies to stay relevant in the evolving F&B landscape.
- Creativity: Cultivating global creativity to design and deliver a distinctive and successful food experience.
- Adaptability: Preparing F&B managers to respond to daily changes and trends in the dynamic restaurant industry.
In association with
Issued on 13th June 2025
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.