Certificate of Achievement
has completed the following course:
Brand Purpose: Marketing Yourself and Building Meaningful Connections
On this three-week course, you learned how to define your brand’s purpose, learned how to identify and connect with people and brands that will help you reach your strategic aims and goals and developed a content strategy that lines up with the core features of your personal brand.
3 weeks, 4 hours per week
Jonathan A.J. Wilson
Professor
FutureLearn
Transcript
Learning outcomes
- Describe how to pitch with a purpose
- Develop a strategy to maximise a short window of opportunity
- Present your personal brand in a cogent way
- Describe the role of scheduling in content and brand approach
- Experiment with content creation for purpose
- Produce a content strategy
- Identify opportunities to engage and collaborate with others
Syllabus
- Pitching with a purpose
- Maximising your opportunities
- Presenting your personal brand
- Scheduling content
- Content creation for purpose
- Your content strategy
- Engaging and collaborating with others
- Refining your style guide
In association with
Issued on 7th November 2025
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
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