Certificate of Achievement
Marcos Henrique Oliveira de Brito
has completed the following course:
International Marketing: Challenges and Opportunities
This online course explained the concept of bottom of the pyramid (BOP) consumers; assessed how organisations can exploit the BOP market; assessed future trends and how they might shape global marketing; and reflected upon how you see global marketing developing in the future.
2 weeks, 5 hours per week
Anvita Kumar
Assistant Professor
Coventry University
Transcript
Learning outcomes
- Explain the concept of bottom of the pyramid (BOP) consumers
- Assess how organisations can exploit the BOP market
- Assess future trends and how they might shape global marketing
- Reflect upon how you see global marketing developing in the future
Syllabus
- The concept of bottom of the pyramid consumers
- Emerging markets
- Future trends in global marketing and their impact on practice
- Is globalisation still a relevant narrative?
Issued on 27th August 2022
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.