Certificate of Achievement
has completed the following course:
Creative Marketing for Behaviour Change, Sustainability and Social Good
University of Otago
Using expert insights and case studies this course explored how to use creative marketing to encourage behaviour change for environmental conservation, sustainable development and social change. Modules covered foundational research methods, integrated strategic marketing, behaviour change approaches, visual storytelling, as well as video production skills including camera techniques and video editing. Students were tasked to develop an idea for their own individual communication campaign.
5 weeks, 3 hours per week
Dr Wiebke Finkler
Lecturer, Department of Marketing
University of Otago
Transcript
Learning outcomes
- Develop research skills focused on behaviour change and creative communication
- Develop visual storytelling and production skills focused on filmmaking, creative design and copywriting
- Apply creative marketing skills and strategies for developing creative behaviour change initiatives
Syllabus
- Storytelling
- Video Production Techniques
- Behaviour Change Marketing
- Strategic Marketing
Issued on 25th February 2024
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
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