Certificate of Achievement
has completed the following course:
Behavioural Data Science for Decision-Makers
All businesses collect data, but few understand what it tells them about people. By combining behavioural science with practical data skills, participants learned how to make sense of human decision-making using the data that is already available. In a range of domains - customer engagement, employee motivation, sales forecasting – participants learned how to connect behavioural theory with data analytics, producing actionable, sharp, and ethically applied research.
3 weeks, 3 hours per week
Dr Vladimir Ponizovskiy
Assistant Professor of Behavioural Science
Durham University
Dr Rohan Kapitany
Assistant Professor of Behavioural Science
Durham University
Transcript
Learning outcomes
- Cognitive, social, and situational contributions to behavioural choices
- Behavioural indicators for use cases
- Tools for behavioural data analysis
- Data collection and storage pipelines
- Principles of Data Visualisation
Syllabus
- Ethical and legal requirements for collecting, and working with, behavioural data
- Setting yourself up for effective research: collecting, storing, and processing behavioural data
- Using behavioural data to gain insight into human decision-making processes
- Evaluating behavioural insights reported by others
- Communicating behavioural insights clearly and effectively
In association with
Issued on 10th March 2026
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.