Certificate of Achievement
Marcos Henrique Oliveira de Brito
has completed the following course:
International Marketing: Selection and Market Entry Strategies
This online course explained and explored the process of market selection and market entry using relevant examples; and applied the Go Global business cycle to a specific context.
2 weeks, 5 hours per week
Anvita Kumar
Assistant Professor
Coventry University
Transcript
Learning outcomes
- Explain the process of market selection
- Explain the process of market entry
- Explore market selection and market entry using relevant examples
- Apply the Go Global business cycle to a context of your choice
Syllabus
- Market selection processes
- Marketing entry strategies
- Examples of good and bad practice
- The Global Business Development Cycle (GBDC)
Issued on 27th August 2022
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.