Online course

Environmental Scanning and Business Strategy: An Introduction

Learn what strategy is and understand how to perform an environmental analysis to inform a business strategy.

Environmental Scanning and Business Strategy: An Introduction

Understand business strategy and environmental scanning and analysis

What is strategy? What’s the best way to analyse an industry? How can environmental scanning affect a business strategy?

Get answers to these questions and more with this course. You will have the opportunity to learn the fundamental aspects of business strategy and understand how an analysis of business and industry environment affects strategy formation.

When would you like to start?

What will you achieve?

By the end of the course, you'll be able to...

  • Demonstrate a good understanding of the concept of strategy
  • Explain the concepts of macro and micro environment
  • Evaluate an industry using the five forces framework
  • Explore the industry competition level and profitability using industrial life cycle analysis
  • Identify the direct competitor of a firm using strategic group analysis

Who is the course for?

This course is for professionals looking to develop their understanding of business strategy, globalisation and environmental scanning.

Who will you learn with?

Da Teng

I am a senior lecturer in Strategic Management at Coventry Business School. I Hold a PhD degree from King's College London. My research focuses on business strategy in emerging economies.

Who developed the course?

Coventry secured a gold rating in the UK government’s 2017 Teaching Excellence Framework (TEF) and is the country’s top modern university in the Guardian University Guide 2018.

Join this course

Start this course for free, upgrade for extra benefits, or buy Unlimited to access this course and hundreds of other short courses for a year.

Free
$0

Join free and you will get:

  • Access to this course for 4 weeks

Upgrade
$74

Upgrade this course and you will get:

  • Access to this course for as long as it’s on FutureLearn
  • A print and digital Certificate of Achievement once you’re eligible
New

Unlimited (New!)
$269 $199 for one year

Buy Unlimited and you will get:

  • Access to this course, and hundreds of other FutureLearn short courses and tests for a year
  • A printable digital Certificate of Achievement on all short courses once you’re eligible
  • The freedom to keep the content of any of the courses you've gained a digital Certificate of Achievement on
  • The flexibility to complete your choice of short courses in your own time within the year
Find out more about upgrades or Unlimited.
Introductory offer. Available until 11 May 2019. T&Cs apply.

Advance your career with a degree

What's different about this course?

Since 2017 you have been able to take a degree on FutureLearn. This free course is a bit like a starter course for a degree — it should give you a flavour of the degree subject but can also be your first step towards a degree qualification.

If you enjoy this course you can apply to join the program it’s part of to start working towards a degree on FutureLearn.

Don’t worry, you can still take the course without doing a full degree!

How do degrees work on FutureLearn?

Do the free course
Join and complete the program
Get academic credit for an online degree from Coventry University

Which program and degree is this course part of?