Understand business strategy and environmental scanning and analysis
What is strategy? What’s the best way to analyse an industry? How can environmental scanning affect a business strategy?
Get answers to these questions and more with this course. You will have the opportunity to learn the fundamental aspects of business strategy and understand how an analysis of business and industry environment affects strategy formation.
When would you like to start?
Who is the course for?
This course is for professionals looking to develop their understanding of business strategy, globalisation and environmental scanning.
Join this course
Join free and you will get:
Upgrade this course and you will get:
for one year
Buy Unlimited and you will get:
What's different about this course?
Since 2017 you have been able to take a degree on FutureLearn. This free course is a bit like a starter course for a degree — it should give you a flavour of the degree subject but can also be your first step towards a degree qualification.
If you enjoy this course you can apply to join the program it’s part of to start working towards a degree on FutureLearn.
Don’t worry, you can still take the course without doing a full degree!
How do degrees work on FutureLearn?
Which program and degree is this course part of?
This course is part of the program Strategy and Decision-Making , which is one of the building blocks that leads to degrees in MBA , MBA (for the Cyber Security Management sector), MBA (for the Healthcare sector), MBA with Artificial Intelligence Specialism, and MBA (for the Sustainable Tourism sector).
Do you know someone who’d love this course? Tell them about it...
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