Understand the relationship between consumer psychology and marketing
Marketers need to develop practical marketing programmes with consumers in mind, whether it be for launching new products/services, expanding existing markets or raising the profile of brands.
Before changing something such as a brand, development of a new product/service or changing a new product/service, it is important to have good information about it ie conduct marketing research.
This course will explore basic marketing concepts such as market segmentation and the marketing mix. It will also introduce you to market research.
What topics will you cover?
- Consumer behaviour
- Consumer segmentation
- Marketing mix
- Market research
Who is the course for?
This course is for people seeking a better understanding of the relationship between consumer psychology, consumer behaviour and marketing.
Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.