- Duration2 weeks
- Weekly study3 hours
Business Strategy: The Art of Looking into the Future
Explore the process of strategy formation in the construction industry
Where do you expect to find your business 10, 15, or 20 years from today?
On this course, you are encouraged to depart from the present and start looking to the future of your business.
You will discover how strategy and strategic management can provide a competitive advantage in the construction industry. You will also explore different strategy theories and consider the importance of purpose, vision, and mission for your business.
- What is strategy and strategic management?
- Theories of strategy
- Purpose, vision and mission
When would you like to start?
Date to be announced
What will you achieve?
By the end of the course, you‘ll be able to...
- Explore strategic management within the context of the construction industry
- Develop an understanding of competitive advantage
Who is the course for?
This course is designed for business practitioners in construction looking to develop an understanding of business strategic management in the construction industry.
What's different about this course?
Since 2017 you have been able to take a degree on FutureLearn. This free course is a bit like a starter course for a degree — it should give you a flavour of the degree subject but can also be your first step towards a degree qualification.
If you enjoy this course you can apply to join the program it’s part of to start working towards a degree on FutureLearn.
Don’t worry, you can still take the course without doing a full degree!
How do degrees work on FutureLearn?
Which program and degree is this course part of?
This course is part of the program Strategic Management for Construction and Engineering, which is one of the building blocks that leads to a degree in MSc Construction Project and Cost Management.