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Business Strategy: The Art of Looking into the Future

Is your business strategy set up for the future? Explore strategic management tools to prepare for the future of your business.

1,845 enrolled on this course

  • Duration

    2 weeks
  • Weekly study

    3 hours
This course is part of the program Strategic Management for Construction and Engineering, which is one of the building blocks that leads to a degree in MSc Construction Project and Cost Management. Find out more.

Explore the process of strategy formation in the construction industry

Where do you expect to find your business 10, 15, or 20 years from today?

On this course, you are encouraged to depart from the present and start looking to the future of your business.

You will discover how strategy and strategic management can provide a competitive advantage in the construction industry. You will also explore different strategy theories and consider the importance of purpose, vision, and mission for your business.

What topics will you cover?

  • What is strategy and strategic management?
  • Theories of strategy
  • Purpose, vision and mission

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Explore strategic management within the context of the construction industry
  • Develop an understanding of competitive advantage

Who is the course for?

This course is designed for business practitioners in construction looking to develop an understanding of business strategic management in the construction industry.

Who will you learn with?

Lecturer in construction project management Balan Venkatramani leads and teaches on several undergraduate and postgraduate modules. He possesses over three decades of industry and teaching experience.

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

  • Location


Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

Advance your career with a degree

Since 2017 you have been able to take a degree on FutureLearn. This free course is a bit like a starter course for a degree — it should give you a flavour of the degree subject but can also be your first step towards a degree qualification.

If you enjoy this course you can apply to join the program it’s part of to start working towards a degree on FutureLearn.

Don’t worry, you can still take the course without doing a full degree!

Do the free course
Join and complete the program
Get academic credit for an online degree from Coventry University
This course is part of the program Strategic Management for Construction and Engineering, which is one of the building blocks that leads to a degree in MSc Construction Project and Cost Management.

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