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Business Strategy: The Art of Looking into the Future

Is your business strategy set up for the future? Explore strategic management tools to prepare for the future of your business.

1,393 enrolled on this course

Business Strategy: The Art of Looking into the Future
  • Duration2 weeks
  • Weekly study3 hours
This course is part of the program Strategic Management for Construction and Engineering, which is one of the building blocks that leads to a degree in MSc Construction Project and Cost Management. Find out more.

Explore the process of strategy formation in the construction industry

Where do you expect to find your business 10, 15, or 20 years from today?

On this course, you are encouraged to depart from the present and start looking to the future of your business.

You will discover how strategy and strategic management can provide a competitive advantage in the construction industry. You will also explore different strategy theories and consider the importance of purpose, vision, and mission for your business.

What topics will you cover?

  • What is strategy and strategic management?
  • Theories of strategy
  • Purpose, vision and mission

When would you like to start?

  • Date to be announced

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What will you achieve?

By the end of the course, you‘ll be able to...

  • Explore strategic management within the context of the construction industry
  • Develop an understanding of competitive advantage

Who is the course for?

This course is designed for business practitioners in construction looking to develop an understanding of business strategic management in the construction industry.

Who will you learn with?

Lecturer in construction project management Balan Venkatramani leads and teaches on several undergraduate and postgraduate modules. He possesses over three decades of industry and teaching experience.

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established1992
  • LocationCoventry

Advance your career with a degree

What's different about this course?

Since 2017 you have been able to take a degree on FutureLearn. This free course is a bit like a starter course for a degree — it should give you a flavour of the degree subject but can also be your first step towards a degree qualification.

If you enjoy this course you can apply to join the program it’s part of to start working towards a degree on FutureLearn.

Don’t worry, you can still take the course without doing a full degree!

How do degrees work on FutureLearn?

Do the free course
Join and complete the program
Get academic credit for an online degree from Coventry University

Which program and degree is this course part of?

This course is part of the program Strategic Management for Construction and Engineering, which is one of the building blocks that leads to a degree in MSc Construction Project and Cost Management.