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Personal Trainer's Toolkit: Building a Fitness Community, Client Retention for Trainers

A fitness community that plays together stays together.

Personal Trainer's Toolkit: Building a Fitness Community, Client Retention for Trainers
  • Duration

    2 weeks
  • Weekly study

    4 hours
  • Included in an ExpertTrack

    Course 8 of 8
  • Get full ExpertTrack access

    $39/monthFind out more
  • Accreditation

    AvailableMore info

Build an online fitness community with engaging content for client retention.

This online Short Course outlines how fitness professionals can develop retention strategies to maintain existing clients, keep programs and business fresh, value-add to existing clients, develop client-trainer trust, and develop additional revenue through other services. Feedback and client follow up opportunities are outlined with a range of activities explained to engage and inspire client-trainer relationships. By the end of this course you will be able to:

Understand the basics of the client connection, follow up and organic marketing to build relationships in a fitness community Implement day to day activities that will ensure clients check in with the fitness business on a daily basis, whether they are physically in your classes or not Establish systematic procedures to reduce workload and also a sense of community for members and clients Identify the type of fitness community, philosophies you want clients to adopt and embrace Identify simple strategies that fitness professionals can adopt for follow up and feedback

Syllabus

  • Week 1

    Creating Fans, Not Just Customers

    • Welcome to the Course

      Meet our team and introduce yourself before we delve deeper into the online world of fitness.

    • Social Media Communities

      Learn about the power of social media and client retention.

    • Check Your Understanding

      Week one check-in

  • Week 2

    Use Social Media to Engage Your Clients

    • Government Initiatives and Health Promotion Through Social Strategies

      This activity looks at the...

    • Develop Engaging Material for Social Media

      Using available online programs to effectively design material for social media.

    • Check Your Understanding

      Week two check-in! And its the last course!

    • Wrap up

      This test is to check your understanding of the topics covered in this short course.

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

Download a PDF

Who is this accredited by?

Fitness Australia
Fitness Australia:

This course is accredited by Fitness Australia, a global leader in best practice for fitness professionals.

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Describe the basics of the client connection, follow up and organic marketing to build relationships in a fitness community/
  • Design day to day activities that will ensure clients check in with the fitness business on a daily basis, whether they are physically in your classes or not.
  • Create systematic procedures to reduce workload and also a sense of community for members and clients.
  • Identify the type of fitness community, philosophies you want clients to adopt and embrace.
  • Identify simple strategies that fitness professionals can adopt for follow up and feedback.

Who is the course for?

Fitness professionals and business owners looking to support client retention

Who will you learn with?

As a career health and fitness advocate and educator, I want to share the Personal Trainer Toolkit for fitness businesses from start up to existing, and looking to grow your fitness community.

I have been running my own personal training business for 13 years. Experience in personal training, group training, outdoor training, group exercise and management. I now love teaching Fitness at CQU

I'm an academic leading a team of learning designers involving multiple disciplines at CQUniversity in Australia. My discipline backgrounds include nursing, management, and fitness.

Who developed the course?

Central Queensland University

CQUniversity is Australia’s leading regional university.

Our courses are designed alongside industry and many include hands-on, practical learning experiences and project-based learning. Our commitment to making real-world knowledge and skills accessible to all has seen us being awarded global recognition. We are ranked among the top 2% of Universities in the world.

  • Established

    1992
  • Location

    Rockhampton, Australia
  • World ranking

    Top 500Source: QS World University Rankings 2020

About this ExpertTrack

Turn your passion for fitness into a successful and socially responsible business with specialist advice from CQUniversity.

Start learning today - free 7-day trial

After your free trial you can:

  • Pay $39 per month to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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