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Collecting Data

Examine the different ways of collecting data from both a qualitative and quantitative perspective.

  • Duration

    2 weeks
  • Weekly study

    8 hours

Investigate the key data collection techniques used in managerial research

This course will investigate the key data collection techniques that are adopted in managerial research.

As well as traditional methods you will also be introduced to more modern creative and disruptive methods and discover how these methods can be used and combined effectively.

What topics will you cover?

  • Traditional methods
  • Quantitative methods
  • Questionnaire design
  • Qualitive methods
  • Focus groups
  • Narrative analysis
  • Economic and Social Research Council (ESRC) modern day problems
  • Mixed methods
  • Observational methods
  • Archival methods
  • New tools (virtual reality, social media, eye tracking)
  • Big data analytics

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Explore methods of data collection
  • Design an approach to data collection for a proposed piece of research
  • Apply data collection techniques to modern day problems
  • Investigate the use of ‘big data’

Who is the course for?

This course is aimed at managers with two or more years of professional experience. This flexible work-based course has real-world applications and has been designed to help maximise your impact at work, enhance your professional skills and boost your career prospects.

What software or tools do you need?

Microsoft forms to develop sections of the research proposal.

Who will you learn with?

Assistant Professor in HRM and OB
BA (Hons) Business; PG Cert Management Research Methods; PhD Work and Organisational Psychology; MCIPD; FHEA

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

    1992
  • Location

    Coventry

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

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