Consumer Behaviour and Psychology
Duration 2 weeks
Weekly study 3 hours
Understand how consumer psychology affects the lives of customers and companies
Have you ever wondered why you buy one brand of cereal over another? Or why you might react to different types of advertising? Your decisions are motivated by a number of factors. The study of these factors is called consumer psychology.
On this course you will explore what consumer psychology means and how it’s related to the rise of a consumer society. You will be introduced to basic marketing concepts and you will understand how these concepts affect the relationship between customers and the companies. And you will reflect on how consumer psychology impacts the decisions you make everyday.
What topics will you cover?
- What is consumer psychology?
- Consumer psychology and the consumer society
- Consumer-oriented marketing
- Consumer choice and decision making
When would you like to start?
Who is the course for?
This course is for people seeking a better understanding of consumer psychology and how it affects the decision-making process of both individuals and companies.
What's different about this course?
Since 2017 you have been able to take a degree on FutureLearn. This free course is a bit like a starter course for a degree — it should give you a flavour of the degree subject but can also be your first step towards a degree qualification.
If you enjoy this course you can apply to join the program it’s part of to start working towards a degree on FutureLearn.
Don’t worry, you can still take the course without doing a full degree!