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Consumer Decision-making and the Consumer Environment

Learn how the consumer environment affects consumer decision-making and behaviour.

  • Duration

    2 weeks

  • Weekly study

    10 hours
Overview
Requirements
Educators

Understand how the consumer environment affects a consumer’s decision-making

This course focuses on the impact of the consumer environment on consumers’ behaviour.

It will explore the impact of the physical environment on consumer behaviour, including the analysis of in-store behaviour, crowding and atmospherics.

It will also explore the impact of the social environment on consumer behaviour. In other words, you will be able to understand the impact of reference groups, family and culture on consumer behaviour.

Finally, it explores the relationship between consumption and happiness and presents recent developments in research about online consumption.

What topics will you cover?

  • Consumers in context
  • Consumers in society
  • Consumers and the internet
  • Consumption and happiness

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Discuss the impact of the physical environment of consumer behaviour
  • Explain the processes by which consumers are influenced by their social environment
  • Identify the main social influence theories and explain how they apply to consumer behaviour
  • Discuss the difference in behaviour between internet shopping and in-store shopping
  • Explain the process of internet decision-making
  • Explain the social nature of the internet and its impact on consumer behaviour
  • Discuss the relationship between shopping and happiness
  • Compare advantageous consumption with disadvantageous consumption

Who is the course for?

This course is for people seeking a better understanding of the impact of the physical environment on consume behaviour.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who will you learn with?

Dr Anne Turner

Assistant Professor in Business and Organisational Psychology at Coventry University,
Dr Anne Turner - PhD, FHEA, CPsychol, BSc (Hons)
Research Interests Inc: Enclothed Cognition, remote e-workers

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

    1992

  • Location

    Coventry

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

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