Duration 2 weeks
Weekly study 10 hours
Understand how the consumer environment affects a consumer’s decision-making
This course focuses on the impact of the consumer environment on consumers’ behaviour.
It will explore the impact of the physical environment on consumer behaviour, including the analysis of in-store behaviour, crowding and atmospherics.
It will also explore the impact of the social environment on consumer behaviour. In other words, you will be able to understand the impact of reference groups, family and culture on consumer behaviour.
Finally, it explores the relationship between consumption and happiness and presents recent developments in research about online consumption.
What topics will you cover?
- Consumers in context
- Consumers in society
- Consumers and the internet
- Consumption and happiness
Who is the course for?
This course is for people seeking a better understanding of the impact of the physical environment on consume behaviour.
Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.