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Consumer Decision-making and the Consumer Environment

Learn how the consumer environment affects consumer decision-making and behaviour.

Consumer Decision-making and the Consumer Environment
  • Duration

    2 weeks
  • Weekly study

    10 hours

Understand how the consumer environment affects a consumer’s decision-making

This course focuses on the impact of the consumer environment on consumers’ behaviour.

It will explore the impact of the physical environment on consumer behaviour, including the analysis of in-store behaviour, crowding and atmospherics.

It will also explore the impact of the social environment on consumer behaviour. In other words, you will be able to understand the impact of reference groups, family and culture on consumer behaviour.

Finally, it explores the relationship between consumption and happiness and presents recent developments in research about online consumption.

What topics will you cover?

  • Consumers in context
  • Consumers in society
  • Consumers and the internet
  • Consumption and happiness

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Discuss the impact of the physical environment of consumer behaviour
  • Explain the processes by which consumers are influenced by their social environment
  • Identify the main social influence theories and explain how they apply to consumer behaviour
  • Discuss the difference in behaviour between internet shopping and in-store shopping
  • Explain the process of internet decision-making
  • Explain the social nature of the internet and its impact on consumer behaviour
  • Discuss the relationship between shopping and happiness
  • Compare advantageous consumption with disadvantageous consumption

Who is the course for?

This course is for people seeking a better understanding of the impact of the physical environment on consume behaviour.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who will you learn with?

Assistant Professor in Business and Organisational Psychology at Coventry University,
Dr Anne Turner - PhD, FHEA, CPsychol, BSc (Hons)
Research Interests Inc: Enclothed Cognition, remote e-workers

PhD Psychology, MSc Occupational & Organizational Psychology, BSc Psychology, MBPsS.
Associate Lecturer in Occupational and Business Psychology at Coventry University. Qualified Psychometric Test User

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established

  • Location


Learning on FutureLearn

Your learning, your rules

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  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

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  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

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  • Whenever you’re ready, mark each step as complete, you’re in control

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