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Crushing your Competition: Competitive Strategies to Make your Business Stand Out

Discover how to make your business stand out and how to get ahead with your competitive strategy with this course from Ken Burke.

Hands on a chessboard

Learn how to improve the positioning of your business via competitive strategies

This informative three week course will teach you all that you need to know in order to make sure your business stands out in the modern world.

You’ll find out how to iterate, how to improve your advantage against competitors via competitor research, and how to get ahead with your competitive strategy.

Learn how to do effective competitor research and analysis

A major focus of this course will be finding out where your competitors are weak, therefore accentuating where your business can be strong.

You’ll do this by effectively researching your competition and defining your own competitive landscape.

Create a competitive advantage for your business and learn about positioning your business

You’ll create your own competitive advantage with regards to your own business, and will then be able to create a competitive matrix that will push you into the number one position against all your competitors via competitor analysis.

You’ll do this by learning powerful techniques to gain insight from your competitors, and also by discovering what investors demand you know in order to raise capital for your business.

Learn from Ken Burke, an entrepreneurial expert in the high-tech industry

You’ll be under the guidance of Ken Burke throughout; a serial entrepreneur who founded EntrepreneurNOW! Network in order to bring together entrepreneurs from around the world to learn and grow from each other.

He has over 25 years’ worth of experience, and recently sold his eCommerce software company - which generated 2 billion in online sales per year - for $100 million.

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Syllabus

  • Week 1

    Defining and Segmenting Your Competition

    • Welcome!

      Welcome to Crushing the Competition

    • Define and Segment Your Competition - Overview

      Define and segment overview covers the importance of evaluating the strengths, weaknesses and position of your competitors.

    • Defining and Tracking Your Competition

      Let's get started by understanding should be thinking about our competition and how to find as much about each competitor as possible. We will introduce you to a few helpful tools.

    • Define and Segment Tasks

      Time to put pen to paper - or fingers to keyboard. We provide you with a planning worksheet that prepares you to define and segment your competition.

    • Discuss How to Define and Segment Your Competition

      Let's discuss how you can effectively define and segment your competition to gain an advantage over your competitors. Make sure you ask questions about how you are applying this to your business or business idea.

    • Quiz - Define and Segment Your Competition

      Here is your chance to test your knowledge. Take this end-of-week quiz and celebrate your learning so far.

  • Week 2

    Build a Compelling Competitive Matrix

    • Competitive Matrix - Overview

      A competitive matrix is more than a pretty picture. By highlighting your unique strengths vis a vis other players in the space, you gain a greater understanding of your market, and a valuable marketing tool.

    • Developing Your Competitive Matrix Step by Step

      Now let's get down to business by walking you step by step through the process of building a competitive matrix for your business. You will learn the key to always positioning yourself in the best possible way.

    • Build a Competitive Matrix Tasks

      Time to put pen to paper—or fingers to keyboard. We provide you with a worksheet that prepares you to create a competitive positioning matrix for your business plan.

    • Discuss How to Build a Competitive Matrix for Your Business

      Let's discuss building a competitive matrix and how to apply this to your business or business idea. Make sure you ask questions about how you are applying this to your business or business idea.

    • Quiz - Competitive Matrix

      Here is your chance to test your knowledge. Take your end-of-week quiz and celebrate your learning so far.

  • Week 3

    Create a Unique Competitive Advantage for Your Business

    • Unique Competitive Advantage Overview

      Crafting your unique competitive advantage gives customers a reason to buy from you, informs your positioning, and drives your business strategy.

    • Creating a Unique Competitive Advantage Step-by-Step

      Now it is time to develop a unique competitive advantage for your business so let's review each of the steps involved.

    • Unique Competitive Advantage Tasks

      Time to put pen to paper—or fingers to keyboard. Take a look inside the worksheet that prepares you to articulate your unique competitive advantage for your business plan.

    • Quiz - Unique Competitive Advantage

      Here is your chance to test your knowledge. Take the final quiz of this course and celebrate your learning.

    • Discuss How to Build a Unique Competitive Advantage for Your Business

      Let's discuss the best ways to create an incredible unique competitive that makes your business stand out from the crowd.

    • Congratulations!!!

      Celebrate Your Success

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Define and segment your competition
  • Develop your competitive advantage
  • Present your business idea to potential investors via a competitive matrix

Who is the course for?

This course is designed for entrepreneurs who already own a business or are looking to start one.

You will also find it useful if you’re a business owner or executive wanting to position your business effectively with competitive analysis. Students considering future career prospects in business or marketing will also benefit from this course.

What software or tools do you need?

Excel or Google Sheets would be helpful to use for this course but is not essential. The course contains a significant amount of video content.

Who will you learn with?

Ken Burke, the founder of EntrepreneurNOW, is a serial entrepreneur in the high-tech industry and recently sold his eCommerce software company which generated 2 billion in online sales per year.

Who developed the course?

The EntrepreneurNOW! Network (ENN)

The EntrepreneurNOW! Network (ENN) is dedicated to educating entrepreneurs and corporate business managers on starting, running and growing successful businesses. Our mission is to positively impact the lives of entrepreneurs by allowing them to learn a wide range of business strategies that are key to running a successful business. All of these strategies come directly from very experienced entrepreneurs who have run successful businesses and learned so much in the process.

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  • Discuss your learning in comments
  • Digital certificate when you're eligible

Buy this course

$74

One-off payment

Unlock your expertise

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Printed and digital certificate when you’re eligible

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