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Crushing your Competition: Competitive Strategies to Make your Business Stand Out

Discover how to make your business stand out and how to get ahead with your competitive strategy with this course from Ken Burke.

Crushing your Competition: Competitive Strategies to Make your Business Stand Out

Learn how to improve the positioning of your business via competitive strategies

This informative three week course will teach you all that you need to know in order to make sure your business stands out in the modern world.

You’ll find out how to iterate, how to improve your advantage against competitors via competitor research, and how to get ahead with your competitive strategy.

Learn how to do effective competitor research and analysis

A major focus of this course will be finding out where your competitors are weak, therefore accentuating where your business can be strong.

You’ll do this by effectively researching your competition and defining your own competitive landscape.

Create a competitive advantage for your business and learn about positioning your business

You’ll create your own competitive advantage with regards to your own business, and will then be able to create a competitive matrix that will push you into the number one position against all your competitors via competitor analysis.

You’ll do this by learning powerful techniques to gain insight from your competitors, and also by discovering what investors demand you know in order to raise capital for your business.

Learn from Ken Burke, an entrepreneurial expert in the high-tech industry

You’ll be under the guidance of Ken Burke throughout; a serial entrepreneur who founded EntrepreneurNOW! Network in order to bring together entrepreneurs from around the world to learn and grow from each other.

He has over 25 years’ worth of experience, and recently sold his eCommerce software company - which generated 2 billion in online sales per year - for $100 million.

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What topics will you cover?

  • Competitive analysis
  • Effectively researching your competition
  • Positioning your business
  • Defining your competitive landscape
  • Creating a unique competitive advantage

When would you like to start?

  • Date to be announced

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Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

Who is the course for?

This course is best suited to entrepreneurs (or students who eventually want to start a business), middle managers within established companies and executives.

Who will you learn with?

Ken Burke, the founder of EntrepreneurNOW, is a serial entrepreneur in the high-tech industry and recently sold his eCommerce software company which generated 2 billion in online sales per year.

Who developed the course?

The EntrepreneurNOW! Network (ENN)

The EntrepreneurNOW! Network (ENN) is dedicated to educating entrepreneurs and corporate business managers on starting, running and growing successful businesses. Our mission is to positively impact the lives of entrepreneurs by allowing them to learn a wide range of business strategies that are key to running a successful business. All of these strategies come directly from very experienced entrepreneurs who have run successful businesses and learned so much in the process.

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime

Still want to know more? Check out our FAQs

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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