Getting Started with Digital Marketing
Cover the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.
Duration
3 weeksWeekly study
6 hours
Getting Started with Digital Marketing
Learn how to plan and design a successful digital marketing strategy
This three-week digital marketing course will teach you all you needed to know about digital marketing through dynamic video presentations and practical learning activities.
You’ll cover the main basic concepts, techniques, and skills required in order to develop, plan and implement an effective digital marketing strategy.
Identify the core principles and purpose of different digital marketing channels
To start off with, you’ll identify the core principles and purpose of digital marketing and will decipher the key considerations for ensuring optimum performance across a range of different digital channels.
This will include the benefits of inbound channels (such as email and affiliate marketing) as well as outbound channels (such as display and video advertising).
You’ll then use the ‘buyer journey’ concept in order to understand how to engage an audience effectively, will distinguish between email strategies and will also decipher the key steps for setting up an effective social media marketing campaign.
Discover the role of Google Analytics in driving data-led decisions
You’ll then differentiate between the key components of search engine optimisation (SEO) and will identify different email strategies for acquiring and retaining customers.
You’ll also discover the value and importance of UX to users, the role of Google Analytics in driving data-led decisions and how to recognise key digital display advertising components and tactics.
Learn from digital marketing experts from the Digital Marketing Institute
Throughout the duration of the course, you’ll be learning from digital marketing experts at the Digital Marketing Institute; the proven global standard for digital marketing certification with 120,000+ members and over 20,000+ certified professionals.
What topics will you cover?
- Channel planning
- Connecting with the customer
- Purpose of content marketing
- Buyer personas
- Inbound channels: Content and social media
- Inbound channels: Search engine marketing
- Inbound channels: Email and affiliate marketing
- Outbound channels: Display and video advertising
- Web design and website optimisation
- Importance of User experience (UX)
- Analytics fundamentals
- Becoming a strategic thinker
- Digital strategy fundamentals
- Executing a digital marketing strategy
When would you like to start?
Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.
Available now
Learning on this course
You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Identify the core principles and purpose of digital marketing
- Identify the key considerations for ensuring optimum performance across different digital channels
- Use the Buyer's Journey to understand how to engage an audience effectively
- Distinguish between the key steps for setting up an effective social media marketing campaign
- Differentiate between the key components of SEO
- Distinguish between email strategies for acquiring and retaining customers
- Recognize key digital display advertising components and tactics
- Identify the key components of effective web design and their associated tasks and activities
- Recognize the value and importance of UX to users
- Identify the role of analytics in driving data-led decisions and recognize the benefits and the limitations of Google Analytics
- Distinguish between the core components of a digital marketing strategy
- Identify the key components in a campaign action plan to execute a digital marketing strategy
Who is the course for?
This course is primarily designed for those in traditional marketing careers who are looking to update their skillset, recent marketing graduates, entrepreneurs and small businesses owners, anyone looking to pursue a career in digital marketing and those hoping to implement an up to date digital strategy for their company.
Who will you learn with?
Cathal Melinn (Lead Educator) is a well-known Digital Marketing Director, Intl Conference Speaker, Digital Analyst & eCommerce specialist with over 16 years’ digital marketing experience.
Who developed the course?
Digital Marketing Institute
Digital Marketing Institute is the proven global standard for digital marketing certification with 120,000+ members and over 20,000+ certified professionals. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands. Our programmes are developed with our council of leading global marketers, so they are built and validated by industry, for industry.
Join this course
Free
Join free and you will get:
- Access to this course for 5 weeks
Upgrade
Upgrade this course and you will get:
- Access to this course for as long as it’s on FutureLearn
- A print and digital Certificate of Achievement once you’re eligible
Unlimited
Buy Unlimited and you will get:
- Access to this course, and hundreds of other FutureLearn short courses and tests for a year
- A printable digital Certificate of Achievement on all short courses once you’re eligible
- The freedom to keep access to any course you've achieved a digital Certificate of Achievement on, for as long as the course exists on FutureLearn
- The flexibility to complete your choice of short courses in your own time within the year
Find out more about upgrades or Unlimited.
Available until 22 November 2021 at 23:59 (UTC). T&Cs apply.
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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