Digital Product Management

Build product management skills as you learn how to plan, develop and manage a successful and user-focused digital product.

  • Duration 4 weeks
  • Weekly study 3 hours
  • Learn Free
  • Extra benefits From $79 Find out more

Get digital product management training for the modern workplace

As technology evolves, the role of the modern digital product manager is becoming more than assessing market data, creating requirements, and managing the hand-off to sales and marketing.

On this course, you’ll learn how to charter a direction and create a successful working environment for all involved in product success.

You’ll discover how to dive into your data to better inform your product decisions and develop deep insights into customer motivation and experience.

You’ll also identify and assess various product management tools for managing existing products and exploring new ideas.

What topics will you cover?

  • How to successfully manage your product
  • How to focus your work using modern product management methods
  • How to manage new products and explore new product ideas
  • How to manage and amplify existing products

When would you like to start?

Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more

  • Available now

What will you achieve?

By the end of the course, you'll be able to...

  • Investigate how to create the actionable focus to successfully manage your product
  • Develop the skills to focus your work using modern product management methods
  • Explore new product ideas and how to manage new products
  • Identify how to manage and amplify existing products

Who is the course for?

This course is designed for anyone interested in a career in product management.

It is also extremely relevant for anyone already working in product management who’d like to build on their professional skills.

What software or tools do you need?

Some familiarity with software development and product management is helpful, but not required.

Who will you learn with?

Alex Cowan

Alex Cowan

I've been an entrepreneur (5x) and intrapreneur (1x). Currently teaching @DardenMBA and coaching product teams. Keynote speaker in all my inner monologues. Site: Alexandercowan.com

Who developed the course?

Darden School of Business, University of Virginia

The University of Virginia’s Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global-minded and responsible leaders.

Join this course

Start this course for free, upgrade for extra benefits, or buy Unlimited to access this course and hundreds of other short courses for a year.

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  • Access to this course for 6 weeks

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$79

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  • Access to this course for as long as it’s on FutureLearn
  • Access to this course’s tests as well as a print and digital Certificate of Achievement once you’re eligible
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Unlimited (New!)
$249.99 for one year

Buy Unlimited and you will get:

  • Access to this course, and hundreds of other FutureLearn short courses and tests for a year
  • A printable digital Certificate of Achievement on all short courses once you’re eligible
  • The freedom to keep access to any course you've achieved a digital Certificate of Achievement on, for as long as the course exists on FutureLearn
  • The flexibility to complete your choice of short courses in your own time within the year
Find out more about upgrades or Unlimited.