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Digital Product Management

Build product management skills as you learn how to plan, develop and manage a successful and user-focused digital product.

8,446 enrolled on this course

Digital Product Management
  • Duration4 weeks
  • Weekly study3 hours

Get digital product management training for the modern workplace

As technology evolves, the role of the modern digital product manager is becoming more than assessing market data, creating requirements, and managing the hand-off to sales and marketing.

On this course, you’ll learn how to charter a direction and create a successful working environment for all involved in product success.

You’ll discover how to dive into your data to better inform your product decisions and develop deep insights into customer motivation and experience.

You’ll also identify and assess various product management tools for managing existing products and exploring new ideas.

What topics will you cover?

  • How to successfully manage your product
  • How to focus your work using modern product management methods
  • How to manage new products and explore new product ideas
  • How to manage and amplify existing products

When would you like to start?

  • Date to be announced

Add to Wishlist to be emailed when new dates are announced

What will you achieve?

By the end of the course, you‘ll be able to...

  • Investigate how to create the actionable focus to successfully manage your product
  • Develop the skills to focus your work using modern product management methods
  • Explore new product ideas and how to manage new products
  • Identify how to manage and amplify existing products

Who is the course for?

This course is designed for anyone interested in a career in product management.

It is also extremely relevant for anyone already working in product management who’d like to build on their professional skills.

What software or tools do you need?

Some familiarity with software development and product management is helpful, but not required.

Who will you learn with?

I’ve been an entrepreneur (5x) and intrapreneur (1x). Currently teaching @DardenMBA and coaching product teams. Keynote speaker in all my inner monologues. Site: Alexandercowan.com

Who developed the course?

Darden School of Business, University of Virginia

The University of Virginia’s Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global-minded and responsible leaders.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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