Skip to 0 minutes and 9 seconds Starting a business is now cheaper and easier than ever before. Digital technologies allow us to connect with customers across the globe or down the same street and give all of us the chance to produce high quality promotions and marketing materials. However, to properly succeed a clear understanding of a customer group and how a business can serve their needs is still required. We use the experiences of our student and graduate entrepreneurs to illustrate how research and planning can make a real difference to your chances of success and show that an individual’s background is no obstacle to starting a successful business.
Skip to 0 minutes and 46 seconds Combining elements of creativity, research and planning, this is a short course for anyone interested in entrepreneurship as a career destination; particularly those considering coming to university as a stepping stone to gaining those skills and support. Join us on this course from the University of York as we explore how to put together a compelling and viable business proposition.