• Universidad de Palermo

Event Management in Tourism and Hospitality

Learn how to plan and manage different types of events, from handling event budgets and suppliers to PR and event communications.

Woman in a function room, surrounded by round tables decorated for a banquet or event, holding an ipad.
  • Duration

    4 weeks
  • Weekly study

    3 hours
  • 100% online

    How it works
  • Included in an ExpertTrack

    Course 2 of 4
  • Get full ExpertTrack access

    $39/monthFind out more

Gain the tools and techniques to organise events from start to finish

What does it mean to organise events? Who can do it? And what do you need to get started?

This four-week course will take you into the dynamic and varied world of event organisation, giving you all the tools you need to plan, organise, and execute events.

Develop your practical event management skills

On this course, you’ll develop the necessary skills needed for every step of the event management process, from client meetings and planning to budgets and coordinating different suppliers.

You’ll also learn how to design an event control board, allowing you to manage all of your event’s information and helping you ensure your proposed results.

Discover the different types of events and how they vary from each other

There are many different types of events, each with its own requirements and best practices. In order to keep a client happy and make sure the event is successful, you need to understand each type of event and how to organise them.

You’ll delve into the basics of each event type and the essential needs of an event depending on whether they are social, business, or cultural events.

Explore strategies to approach event communication, press, and publicity

Communicating everything you need to for an event can be a daunting challenge. Between press, publicity, and general comms, there’s a lot to balance.

You’ll look at the common challenges found in event communication before learning how to formulate communication strategies that plan for and overcome these obstacles.


  • Week 1

    Introduction to the event world

    • Events as action of communication

      Welcome to Event Management in Tourism and Hospitality! In this first activity, you will learn how to differentiate publics and what are the the planner's functions.

    • Publics

      Differentiation between different types of public: internal, external and mixed.

    • Planner's responsibilities

      What are the planner's responsibilities? Why is it necessary to know the client?

    • Week's closure

      In this activity, we summarize the main concepts and ideas of the week and give you the chance to put your learning to the test.

  • Week 2

    Social events

    • Identifying the client's needs

      What types of social events are there? What are their distinctive characteristics? In this activity, you will be able to answer these questions.

    • Conditions of possibility

      What aspects should be taken into account when planning a social event? In this activity, you will learn about the different alternatives available to make smart choices.

    • Planning and communication

      What choices should the planner make? How important is the organization in the planning and development of an event? Find out the answers in this activity.

    • D day

      In this activity you'll learn the different stages of a social event. What's the planner's role during these?

    • Week's closure

      Summary and evaluation of the subjects covered during the week.

  • Week 3

    Corporate events

    • Types of corporate events

      In this activity, we will go over different types of corporate events such as fairs and exhibitions. We will see their distinctive features. How are they different?

    • Communication

      In this activity we will cover the development of different materials depending on the public we're going to work with. How can we elaborate the material for the development of the exhibition? What types of publics are there?

    • Conditions of possibility

      What aspects must be taken into account when planning a corporate event? In this activity you will learn the different variants to cover all the necessary aspects.

    • D day

      In this activity you will learn the different prior and subsequent stages to the opening. Why is it important to plan the different stages?

    • Week's closure

      Summary and evaluation of the subjects covered during the week.

  • Week 4

    Institutional events

    • Types of institutional events

      In this activity, we will identify different types of institutional events, such as congresses and conventions (national/international).

    • Organizing committee

      In this activity we will learn how the organizing committee is made up. Who are its participants? What are its responsibilities?

    • Conditions of possibility

      What aspects should be taken into account when planning an event of this magnitude? What actions should be taken once the event is over and how do we evaluate these events? In this activity we will go through these questions.

    • Conclusion of Week 4 and end of course

      In this activity, we will go through the different concepts seen and will review what we learned from this experience.

Prove you're job ready

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  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

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Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Interpret the event organisation as a subsystem of the Hospitality and Tourism system.
  • Recognise the characteristics of each type of event.
  • Develop the necessary skills to plan, organise and carry out events.
  • Design an event control board, with the aim of ensuring the proposed results.
  • Identify the challenges and strategies in event communication.

Who is the course for?

This course is designed for anyone with an interest in the tourism and hospitality sector. It will be especially useful to university students currently studying hospitality or for any professionals in the industry.

Who will you learn with?

She has a degree in Ceremonial. Director of her own company, specialized in corporate and social events. In recent years, she has dedicated herself to teaching in private and state universities.

Who developed the course?

Universidad de Palermo

Universidad de Palermo is global university based in Argentina, recognised as one of the best and most innovative in Latin America.

About this ExpertTrack

Discover the world of hospitality management and build the skills to effectively plan events, optimise revenue, and manage a team.

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