Fundamentals of International Business

Globalisation and growing international trade have brought both new challenges and opportunities for many economies.

On this four-week course, you’ll gain an understanding of the different aspects of international business to learn the best practices for successfully expanding into international markets.

You’ll discover how new ways of trading raise many questions with international business leaders before exploring some of the answers to these challenges.

Evaluate the role of economic analysis

As you delve into international economics and trade theory, you’ll start to evaluate the role of economic analysis within international business.

This knowledge will help you understand the economic underpinnings of business strategy in international settings.

Learn how to apply competitive strategies

With your knowledge of international business, you’ll start to examine the competitive aspects you may encounter.

You’ll look at various models of competitive analysis to assess strategic behaviour in international business. Next, you’ll evaluate the complex competitive scenarios that you may face at both the firm and industry level.

You’ll then explore competitive strategies and learn how to apply your knowledge in the context of globalisation – in particular, major entry and exit strategies.

Understand how to develop a business strategy alongside industry experts

On the final part of the course, you’ll explore the fundamentals of creating an international business strategy including international business instruments and agreements.

Learning from the specialists at Sentinel|9, you’ll develop your critical analysis and research skills and understand how to successfully expand into international markets.