This course is part of the Ultimate Digital Marketing Training: SEO, Google Ads and Cold Email ExpertTrack
Google Ads Course for Beginners - From Zero to PPC Hero
Get to grips with how to successfully run a Google Ads account and help increase its profitability.
Duration
4 weeksWeekly study
2 hoursIncluded in an ExpertTrack
Course 2 of 3
Google Ads Course for Beginners - From Zero to PPC Hero
Learn how to set up, implement and analyse a Google Ads account
Understanding how the Google Ads auction works is a key skill for any business to have in this increasingly digital world.
Over the duration of this informative digital marketing course, you’ll decipher how to set up and execute a profitable Google Ads campaign from scratch, improving your knowledge of this vital digital marketing strategy along the way.
Discover how to set up a Google Ads campaign from scratch
You’ll get the know-how into how Google Ads work, and will also be given the skills in order to to plan and implement a PPC campaign for yourself.
You’ll also cover strategies which you can use to find keywords in which to target via keyword research; an essential first step of running a successful PPC campaign for any business.
Identify ways to optimise a Google Ads account
Once you’ve covered the basics, you’ll identify ways in which to optimise a Google Ads account in order to increase profitability via lowering CPC, improving conversions and optimising for the best performing keywords.
This will incorporate the key elements of bidding strategies, conversion tracking and Google Ad extensions, such as call to action buttons, location information and links to specific parts of a website.
Learn from a leading expert in Google Ads and PPC campaigns
You’ll be guided throughout the course by Joshua George, founder and owner of leading digital marketing agency ClickSlice.
With over 20 successful Google Ads campaigns implemented for clients across multiple industries, you’ll gain real in-depth insight from an expert within the digital marketing field and will ultimately understand how to use Google Ads.
What topics will you cover?
- Keyword research For Google Ads
- Creating your ads
- Bidding strategies
- Google Ads dynamics
- Ad extensions
- Conversion tracking
Prove you're job ready
Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.
- Learn the latest in your chosen industry or subject.
- Complete each course and pass assessments.
- Receive certificates validated by the educating organisation.
- Impress employers with learning outcomes you can add to your CV.
- Make your career dreams a reality.
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Learning on this course
You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Demonstrate how to set up a Google ads campaign from scratch
- Improve your understanding of how Google ads work
- Explore strategies you can use to find keywords to target
- Demonstrate how to optimise a Google ads account to increase its profitability
- Demonstrate how to set up conversion tracking
Who is the course for?
This course is a great fit for anyone who would like to learn more about Google Ads and how they work.
This could include digital marketers, agency owners and or small and medium-sized enterprises (SMEs).
Who will you learn with?
Joshua is the founder & owner of ClickSlice. Josh regularly attends SEO conference across the world to ensure he’s always updated on the latest Google algorithm updates and trends.
Who developed the course?
ClickSlice
ClickSlice is the leading SEO agency based in London. We primarily help businesses generate more revenue by increasing their websites visibility online.
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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