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Google Ads Course for Beginners - From Zero to PPC Hero

Get to grips with how to successfully run a Google Ads account and help increase its profitability.

Google Ads Course for Beginners - From Zero to PPC Hero
  • Duration4 weeks
  • Weekly study2 hours
  • LearnFree
  • Extra BenefitsFrom $59Find out more

Learn how to set up, implement and analyse a Google Ads account

Understanding how the Google Ads auction works is a key skill for any business to have in this increasingly digital world.

Over the duration of this informative digital marketing course, you’ll decipher how to set up and execute a profitable Google Ads campaign from scratch, improving your knowledge of this vital digital marketing strategy along the way.

Discover how to set up a Google Ads campaign from scratch

You’ll get the know-how into how Google Ads work, and will also be given the skills in order to to plan and implement a PPC campaign for yourself.

You’ll also cover strategies which you can use to find keywords in which to target via keyword research; an essential first step of running a successful PPC campaign for any business.

Identify ways to optimise a Google Ads account

Once you’ve covered the basics, you’ll identify ways in which to optimise a Google Ads account in order to increase profitability via lowering CPC, improving conversions and optimising for the best performing keywords.

This will incorporate the key elements of bidding strategies, conversion tracking and Google Ad extensions, such as call to action buttons, location information and links to specific parts of a website.

Learn from a leading expert in Google Ads and PPC campaigns

You’ll be guided throughout the course by Joshua George, founder and owner of leading digital marketing agency ClickSlice.

With over 20 successful Google Ads campaigns implemented for clients across multiple industries, you’ll gain real in-depth insight from an expert within the digital marketing field and will ultimately understand how to use Google Ads.

What topics will you cover?

  • Keyword research For Google Ads
  • Creating your ads
  • Bidding strategies
  • Google Ads dynamics
  • Ad extensions
  • Conversion tracking

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

What will you achieve?

By the end of the course, you‘ll be able to...

  • how to set up a Google ads campaign from scratch
  • your understanding of how Google ads work
  • strategies you can use to find keywords to target
  • how to optimise a google ads account to increase its profitability
  • how to set up conversion tracking

Who is the course for?

This course is a great fit for anyone who would like to learn more about Google Ads and how they work.

This could include digital marketers, agency owners and or small and medium-sized enterprises (SMEs).

Who will you learn with?

Joshua is the founder & owner of ClickSlice. Josh regularly attends SEO conference across the world to ensure he’s always updated on the latest Google algorithm updates and trends.

Who developed the course?

ClickSlice

ClickSlice is the leading SEO agency based in London. We primarily help businesses generate more revenue by increasing their websites visibility online.

Join this course

Start this course for free, upgrade for extra benefits, or buy Unlimited to access this course and hundreds of other short courses for a year.

Free
$0

Join free and you will get:

  • Access to this course for 6 weeks

Upgrade
$59

Upgrade this course and you will get:

  • Access to this course for as long as it’s on FutureLearn
  • A print and digital Certificate of Achievement once you’re eligible

Unlimited (New!)
$279.99 for one year

Buy Unlimited and you will get:

  • Access to this course, and hundreds of other FutureLearn short courses and tests for a year
  • A printable digital Certificate of Achievement on all short courses once you’re eligible
  • The freedom to keep access to any course you've achieved a digital Certificate of Achievement on, for as long as the course exists on FutureLearn
  • The flexibility to complete your choice of short courses in your own time within the year
Find out more about upgrades or Unlimited.