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Harnessing the Power Of Data: Introduction to Data-Driven Decision-Making

Have the chance to learn how to assess and critique data sources and information to help you make informed business decisions.

Harnessing the Power Of Data: Introduction to Data-Driven Decision-Making
  • Duration2 weeks
  • Weekly study4 hours
  • LearnFree
  • Extra BenefitsFrom $69Find out more

Explore how to make data-driven decisions to help develop your management skills

Informed management decision-making comes from clearly distinguishing between data, information, knowledge and their sources.

On this course, you’ll have the opportunity to explore how to evaluate different sources of data and information and acquire knowledge from them.

You’ll explore various research techniques and critique the role of statistics in making decisions as a manager.

By having the chance to enhance your understanding of the basis of robust information, the course aims to help you become more critical of sources of data before making significant decisions.

What topics will you cover?

Data, information and knowledge

  • What is data, information and knowledge?
  • Why data management is important in business analytics
  • Input, processing and output

Research techniques

  • Data analysis techniques
  • The differences between qualitative and quantitative data
  • Key factors to consider when preparing quantitative or qualitative data for analysis

The role of statistics in management decision-making

  • The principles behind measurement and statistical analysis
  • Managing and presenting data
  • Enhancing management decision-making in the digital firm

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Compare the differences between data, information and knowledge
  • Identify and evaluate research techniques
  • Evaluate the role of statistics in management decision-making

Who is the course for?

This course is suitable for junior and middle managers seeking the opportunity to improve their understanding of data in order to help to potentially progress in their careers.

It will also prove useful for entrepreneurs looking for the chance to equip themselves with a range of skills to run a business.

This course is applicable across a variety of roles, sectors, and geographies.

This is the introductory two-week course for the program in Information Management and Decision-Making, which forms part of the BA Management and Leadership online degree at Coventry University, delivered on FutureLearn.

What software or tools do you need?

No specific software required.

Who will you learn with?

Geoffrey Proudlock BA(Hons), MSc, CMgr FCMI, FHEA, FCIH - head of curriculum - business, law and creative Industries

Clare Garrick BA,(Hons), MA, FHEA, CMgr MCMI – business course leader. Coventry University Scarborough

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established1992
  • LocationCoventry

Join this course

Start this course for free, upgrade for extra benefits, or buy Unlimited to access this course and hundreds of other short courses for a year.


Join free and you will get:

  • Access to this course for 4 weeks


Upgrade this course and you will get:

  • Access to this course for as long as it’s on FutureLearn
  • A print and digital Certificate of Achievement once you’re eligible

Unlimited (New!)
$279.99 for one year

Buy Unlimited and you will get:

  • Access to this course, and hundreds of other FutureLearn short courses and tests for a year
  • A printable digital Certificate of Achievement on all short courses once you’re eligible
  • The freedom to keep access to any course you've achieved a digital Certificate of Achievement on, for as long as the course exists on FutureLearn
  • The flexibility to complete your choice of short courses in your own time within the year
Find out more about upgrades or Unlimited.