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How to Create Everlasting Experiences Through Gaming

Develop your worldbuilding skills and bring your brand to life through immersive storytelling and transmedia experiences.

Cartoon graphic man in a spacesuit
  • Duration

    3 weeks
  • Weekly study

    3 hours

Explore worldbuilding to engage your audience

Building a world that hooks people in, ignites their imagination, and thrills their senses takes time, techniques and brilliant storytelling.

On this three-week course from D&AD, you’ll learn to use wordbuilding to explore a gaming world through the eyes of your audience and create experiences that engage them.

Build wider communities with transmedia storytelling

To build an experience that’s so encapsulating is down to the skills of many successfully coming together.

You’ll explore the craft of building cross-over experiences and how they can spawn fandom as a result. By using creative storytelling and building a compelling narrative, you can develop transmedia experiences to spread your reach and grow your community.

Draw creative inspiration from the gaming community

With the power to cultivate a community, the potential to turn this into a force for good is endless.

You’ll explore the endless possibilities and creative inspiration in the gaming space, and how to embed it into the brands you work for and briefs you work on.

Learn how to use the skills from the gaming industry in your marketing

Moving from the online to offline, IRL worlds, and creating immersive experiences that go beyond a single platform is the holy grail for many creatives.

Once you’ve built your knowledge of storytelling, you’ll assess the skills the gaming industry employ in bringing their games to life and see how they can work for your brand across multiple platforms, media, and mediums.

Learn from experts in gaming

This course is led by D&AD and features content created by a variety of experts in the field from top companies in the industry such as Epic Games and Massive Entertainment.


  • Week 1


    • Welcome

      Welcome to this D&AD course on exploring and creating gaming experiences

    • Worlds of Wonder

      Building a world that's believable, immersive, all-encompassing and enjoyable is a tool the gaming world have mastered. Explore how this skill takes shape within the medium of gaming.

    • Storytelling

      The narrative and story a game tells often forms the basis of their appeal. Whether to provide escapism, relay true information, provide a shared platform; all these require creative planning storytelling skills.

  • Week 2

    Hooking on Hybrid

    • Helping the Hook

      The level of fandom created with a game exceeds many other creative discipline. See how the worlds created in virtual spaces help engage the audiences and build community to create an all-encompassing metaverse.

    • Hybrid Storytelling

      Explore how stories travel from media to platform and online to offline and bring gaming audiences along for the ride.

  • Week 3

    A World Beyond Gaming

    • Innovative Experiences

      The technology and processes underpinning gaming is a powerful force touching other areas of the creative industries. Explore how it can touch other areas and what it can supercharge for you.

    • Build your world

      Apply the skills learned across this course to build a brand-led activation for a gaming audience.

    • Wrap-up

      A final reflection of this course and what you've covered

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Explore the skill of world-building in gaming
  • Identify where cross-channel storytelling can enhance an experience
  • Investigate where experiences can be enhanced through the power of gamification
  • Produce a creative brief based on the principles used across gaming

Who is the course for?

This course is designed for creatives that want to tap into the power of gaming for their communications, marketing, and advertising.

No matter what part of the creative process you handle, this course will guide you through how to harness gaming and use immersive storytelling to enhance your audience connection.

Who will you learn with?

Senior Learning & Development Manager at D&AD. I'm constantly inspired by brilliant creative ideas, and how to help others bring them to life.

Who developed the course?


Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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