This course is part of the How to Become an Entrepreneur: From Design Thinking to SWOT Analysis ExpertTrack
Implementing Your Business Ideas: From Risk Identification to SWOT Analysis
Do you have a new business idea or opportunity? Learn how to assess the viability of your idea to help make it a reality.
- Duration2 weeks
- Weekly study5 hours
- Included in an ExpertTrackCourse 3 of 5
Implementing Your Business Ideas: From Risk Identification to SWOT Analysis
Do you want to launch a business? Have you got an idea for a new startup that you believe has huge potential? This course will help you transform it from idea to fledgling venture.
You’ll have a chance to learn how to critically analyse your potential markets – and evaluate the feasibility of your idea – by gaining insight into a number of business management tools.
Learn how to grow your business
You’ll complete the course with the knowledge of how to successfully launch your business idea, from critical implementation factors to awareness of demand and competition.
The course explores what makes a good business opportunity and considers the differences between exploring and exploiting an opportunity.
You’ll also identify the risks you might face during the implementation process, and plan how you’ll mitigate them.
Finally, you’ll consider who you’ll need in your team to take your opportunity forward.
Use the Business Model Canvas and other strategic management tools
With the Business Model Canvas (BMC), you can quickly and easily define and communicate a business idea or concept. This one-page document will give you a thorough understanding of the fundamental elements of a business or product, allowing you to structure an idea in a coherent way.
You’ll also explore other strategic management tools used by visionaries, game changers and challengers.
Create a business strategy using SWOT analysis
The course will teach you how to carry out thorough research prior to launch. You’ll see how market research, competitor analysis and a SWOT analysis (identify strengths, weaknesses, opportunities, and threats related to business competition or project planning) can be used to help you evaluate your business opportunity or provide feedback on a proposal to a peer.
What topics will you cover?
- The characteristics of a good business opportunity
- Overview of the factors essential for implementing a business opportunity
- Introduction to the Business Model Canvas
- Market research tools
- Industry and competitor analysis models
- Risk identification and management
- Forming and managing teams
Prove you're job ready
Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.
- Learn the latest in your chosen industry or subject.
- Complete each course and pass assessments.
- Receive certificates validated by the educating organisation.
- Create a shareable certificate link for your CV and LinkedIn.
- Impress employers with learning outcomes you can add to your CV.
- Make your career dreams a reality.
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What will you achieve?
By the end of the course, you‘ll be able to...
- Identify the characteristics of a good business opportunity
- Justify how each component of the business model canvas is related
- Reflect on the processes involved in operationalising a business opportunity
Who is the course for?
This ExpertTrack is designed for anyone interested in applying entrepreneurship principles to their daily lives.
It will be of particular interest to people in business development, recruitment and business management roles looking to take their career to the next level.
Who developed the course?
Coventry University
Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.
- Established1992
- LocationCoventry
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