• Social Media College logo

Content Planning and Creation

Ensure your Instagram content is high quality, engaging, and delivered consistently and strategically.

A group of happy people showing each other their phones
  • Duration

    2 weeks
  • Weekly study

    4 hours
  • 100% online

    How it works
  • Included in an ExpertTrack

    Course 2 of 4
  • Get full ExpertTrack access

    $39/monthFind out more

Develop your content creation and scheduling skills

By focusing on engagement and high-quality storytelling, you can ensure your Instagram account remains relevant to your audience’s goals, using a scheduled calendar of content delivery.

On this two-week course, you’ll learn to optimise your content through scheduling, layout planning, and editing. Using these skills, your account will showcase your brand’s aesthetic and whilst staying current and fresh.

Post high quality images using Canva

Canva is an invaluable tool for social media marketers, allowing you to edit your images and videos to a professional standard.

Through hands-on activities, you’ll learn how to use a range of Canva features and discover how to improve your output quality and layout, guaranteeing you deliver great content with every post.

Improve your data analysis with Instagram Insights

Instagram Business Accounts come equipped with a range of tools to improve your reach and optimise your content.

You’ll learn how to interpret content data, exploring impressions, account activity, top posts, and reach, giving you valuable insights into what content best resonates with your audience. You’ll also learn how to use planning tools to track your feed and keep your content varied.

With this knowledge, you’ll be able to adapt your content strategy and monitor the success of your changes.

Design a content brief for outsourcing your social media content

By using freelancers, you can increase the level of output on your account and help your brand grow.

You’ll be guided through the hiring process and learn how to develop a content brief to ensure their work aligns with your brand.

By the end of this course, you’ll have learned how content schedules can improve reach and engagement and have gained new skills in content editing.


  • Week 1

    Create Great Content

    • Welcome to Week 1

      A quick welcome to the week and an outline of key learning outcomes

    • Design Your Feed

      Creating content is not enough – you have to create GREAT content! It’s the lifeblood of social media and at the heart of success on Instagram.

    • Great Photo Posts

      'What do my customers want?'. It's not just about a great-looking grid, each individual post needs to deliver value to your audience and spark engagement.

    • Other Content Types

      In this activity, we'll be looking at Instagram Video, Reels, Stories, and Live.

    • Let's Review

      There's a quiz at the end of each week. Going through the quiz questions will revisit the main ideas that you've just looked at and strengthen your learning.

  • Week 2

    Plan and Schedule

    • Welcome to Week 2

      Welcome and learning outcomes

    • Understanding Instagram Insights

      A top benefit of business profiles on Instagram is receiving Instagram Insights! This feature provides easy-to-understand data about your content performance – helping you make better-informed decisions on your strategy.

    • Plan Your Content Calendar

      Creating the right content for your business starts with clarifying what it is you want to accomplish.

    • Content Briefs and Freelancers

      Freelancers play a pivotal role in a social media marketer's career. There is a constant need for editors, proofreaders, content creators, video editors, and much more.

    • Let's Review

      There's a quiz at the end of each week. Going through the quiz questions will revisit the main ideas that you've just looked at and strengthen your learning.

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

Download a PDF

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify characteristics and qualities of ‘great visual content’
  • Produce your own great content in both photo and video formats
  • Practice editing your photos in 3rd party editing software
  • Create your own grid layout in Canva
  • Create Stories that are optimised for engagement
  • Create and post an IG live that maximises follower reach
  • Collect data from Instagram Insights and Post Insights, including: Reach, Impressions, Account Activity, Top Posts, Top Videos, Top Stories
  • Create a monthly Content Calendar
  • Evaluate the best freelancer by identifying necessary characteristics
  • Produce an effective content brief (with an example)

Who is the course for?

This course is for social media influencers, marketers, and advertisers who want to improve their audience reach and develop their Instagram planning and scheduling skills.

It is particularly suited to business owners who want to ramp up Instagram engagement to build brand loyalty and turn followers into customers, as well as marketing professionals who want to up their social game.

What software or tools do you need?

You’ll need to have the Instagram app on your phone, and set up a free Canva account.

Who will you learn with?

Co-Founder and Co-CEO of Social Media College. Passionate about all things digital marketing and love working with our students to help them achieve their success using the power of social media.

Who developed the course?

Social Media College

Social Media College is the market leader for social media education. They work with the world’s top social media experts who use all the social platforms every day to deliver real life education that will help accelerate your business and career.

They are all about providing their students with the best possible outcomes and applicable skills - not just irrelevant theory.

  • Established

  • Location

    Sydney, Australia

About this ExpertTrack

Optimise your Instagram account by learning the Instagram advertising and marketing techniques used by top brands and influencers.

Start learning today - free 7-day trial

After your free trial you can:

  • Pay $39 per month to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

Do you know someone who'd love this course? Tell them about it...

You can use the hashtag #SMCFutureLearn to talk about this course on social media.