Design and format engaging Instagram Ads as part of your social media strategy

Advertising on Instagram can create marketing opportunities, whatever the size of your budget and your brand vision.

On this two-week course, you’ll explore advert creation on Instagram and how to set up your budget and schedule. You’ll also learn how to use Ad Analytics, using the data to optimise your ads for success. Finally, you’ll look at the functions of Instagram Shopping, exploring how to turn a profit using IG.

Learn how to run Instagram Ads using Facebook Business Suite

Guided by Facebook expert Tamara Klisaric, you’ll gain the skills to set up and run campaigns within Facebook Ads Manager. You’ll also examine advert types within Instagram, identifying criteria for delivering a successful ad through stories, reels, or your feed.

You’ll develop your own advert and critique your work as a group, giving you a platform to test your ideas and share creative ideas.

Monitor the performance of your advertising campaign using Instagram Insights and metrics

Once your Instagram Ads are running, you need to track their performance to measure the success of your campaign.

Accessing your data and analysing key Instagram metrics, you’ll be able to use this data to inform changes to your strategy and identify target areas for improvement.

Monetise your IG account with Instagram Shopping

Instagram Shopping posts have revolutionised how brands reach potential customers and drive traffic to their profile.

You’ll identify the advantages of IG shopping, learning how to set up your own shop and create click-worthy product content.

By the end of this course, you’ll understand how paid ads can drive traffic and broaden your customer base. You’ll have the confidence to make data-driven decisions about your marketing strategy, and have the skills to set up your own IG shop.

What topics will you cover?

This online course enables students to:

Learn the benefits of Instagram ads vs organic content
Identify ad formats
Use Ads Manager to set up paid ad campaigns
Understand how to create effective ads using different formats
Determine the correct ad budget and select daily or lifetime schedule for an ad
Analyse Ad Analytics in Facebook Business Manager
Define the main metrics
Navigate the 4 levels of data
How to set up Instagram shop
Instagram shop ads

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

Learn the latest in your chosen industry or subject.
Complete each course and pass assessments.
Receive certificates validated by the educating organisation.
Impress employers with learning outcomes you can add to your CV.
Make your career dreams a reality.

Download a PDF

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

Describe the benefits of Instagram ads vs organic content
Identify the ad formats available on Instagram
Produce your own paid ad campaign in Instagram using Facebook Ads Manager
Design effective ads using the different formats available: Feed, Reels, Stories
Develop your correct ad budget and select daily or lifetime schedule for your ad
Describe how to analyse your Ad Analytics in Facebook Business Manager
Explain the main metrics, including: cost per click, cost per lead, cost per view, conversion rate and click through rate
Describe the steps to set up your own Instagram shop
Identify the different types of Instagram shopping
Explain what makes a great Instagram shopping ad

Who is the course for?

This course is designed for those interested in a career in social media marketing and advertising, as well as individuals wanting to boost the reach of their personal brand on social media.

It is also suitable for business owners and those already working in marketing and advertising who want to further their knowledge of Instagram advertising techniques.

Who will you learn with?

Daniele Tanner

Co-Founder and Co-CEO of Social Media College. Passionate about all things digital marketing and love working with our students to help them achieve their success using the power of social media.

Who developed the course?

Social Media College

Social Media College is the market leader for social media education. They work with the world’s top social media experts who use all the social platforms every day to deliver real life education that will help accelerate your business and career.

They are all about providing their students with the best possible outcomes and applicable skills - not just irrelevant theory.

Established
2013
Location
Sydney, Australia

About this ExpertTrack

Optimise your Instagram account by learning the Instagram advertising and marketing techniques used by top brands and influencers.

Find out more

Start learning today - free 7-day trial

After your free trial you can:

Pay $39 per month to keep learning online
Have complete control over your subscription; you can cancel any time
Work at your own pace and set your own deadlines at every stage
Only pay while you’re learning; the subscription will cancel automatically when you finish
Complete online assessments to test your knowledge and prove your skills
Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
Keep access to the content of courses you complete even after your subscription ends

Start your free 7-day trial

Learning on FutureLearn

Your learning, your rules

Courses are split into weeks, activities, and steps to help you keep track of your learning
Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

Experience the power of social learning, and get inspired by an international network of learners
Share ideas with your peers and course educators on every step of the course
Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

As you work through the course, use notifications and the Progress page to guide your learning
Whenever you’re ready, mark each step as complete, you’re in control
Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn