Digital Media Analytics: Using 'Listening Data'
Duration 2 weeks
Weekly study 6 hours
Learn how you can use social listening tools
On this course you’ll review general-purpose tools to investigate online sentiment and how fast messages spread about competitors or other trends on social media.
You’ll look at some off-the-shelf tools and at creating bespoke social media listening tools using advanced “API spigots” or tools that tap directly into social media flows. You should leave the course with a new awareness of tools for social learning, and how to turn social listening take into useable business insights.
What topics will you cover?
- Advanced methods to extract and analyze data from social media
- Introduction to API’s
- API marketing strategies
- Advantages and disadvantages of using API’s to extract and use data
- Mobile marketing
- Types of mobile marketing strategies
- The future of mobile marketing
Who is the course for?
This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.