Digital Media Analytics: Using 'Listening Data'
Duration 2 weeks
Weekly study 6 hours
Learn how you can use social listening tools
On this course you’ll review general-purpose tools to investigate online sentiment and how fast messages spread about competitors or other trends on social media.
You’ll look at some off-the-shelf tools and at creating bespoke social media listening tools using advanced “API spigots” or tools that tap directly into social media flows. You should leave the course with a new awareness of tools for social learning, and how to turn social listening take into useable business insights.
What topics will you cover?
- Advanced methods to extract and analyze data from social media
- Introduction to API’s
- API marketing strategies
- Advantages and disadvantages of using API’s to extract and use data
- Mobile marketing
- Types of mobile marketing strategies
- The future of mobile marketing
When would you like to start?
Who is the course for?
This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.