Weekly study6 hours
Digital Media Analytics: Using 'Listening Data'
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Learn how you can use social listening tools
On this course you’ll review general-purpose tools to investigate online sentiment and how fast messages spread about competitors or other trends on social media.
You’ll look at some off-the-shelf tools and at creating bespoke social media listening tools using advanced “API spigots” or tools that tap directly into social media flows. You should leave the course with a new awareness of tools for social learning, and how to turn social listening take into useable business insights.
- Advanced methods to extract and analyze data from social media
- Introduction to API’s
- API marketing strategies
- Advantages and disadvantages of using API’s to extract and use data
- Mobile marketing
- Types of mobile marketing strategies
- The future of mobile marketing
Learning on this course
You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Develop advanced methods to extract and analyse data from social media
- Identify how API’s can be used to get relevant data to create actionable business insights
- Explain the differences between mobile analytics and other digital analytics
- Apply API marketing strategies effectively
- Describe how mobile marketing strategies work
Who is the course for?
This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
What software or tools do you need?
To make the most of this course, you will need to: ensure you have access to Excel spreadsheets, ensure you have a Twitter account; use a laptop or desktop computer. You will also need to know some technology. You will also need to download and use the free NodeXL Basic program to extract data from Excel sheets.