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An Introduction to the Digital Media Landscape and Branding

Explore the way digital marketing entails the existence of a successful content marketing strategy

An Introduction to the Digital Media Landscape and Branding
  • Duration

    2 weeks
  • Weekly study

    1 hour

Learn how New Media Communications and Content Marketing can be profitable

Digital Disruption is a force that is shifting the commercial landscape like no other. Today’s organisations are being pushed to transform in order to meet the demands of digital.

With the current upsurge of digital disruption, firms now often find themselves competing with companies outside their own industry.

This extraordinary disruption is occurring fast, as many well-known incumbents will confirm. Thriving in this explosive environment entails not only a thorough understanding of what digital disruption is and how to deal with it. Even more significantly, you must know how to disrupt others. Because of these competitive environments, digital marketing communication is the focal method of conveying demand the brand identity that supports the differentiation of corporate products, to ensure repetitive purchasing behaviour motivated by the appreciation of a clear system of attributes and values promoted by the corporate brand communication.

What topics will you cover?

  • Getting the most out of the learning
  • Defining digital marketing
  • Digital disruption
  • The disruption to marketing in the digital world
  • Disruption to business operations, opportunities or threats
  • 4th Industrial revolution
  • New media influencing buyer behaviour
  • Engagement with visitors / building and maintaining a web brand
  • Content challenges
  • Left-brain thinking
  • What does it mean to be a citizen of the world
  • Customer oriented thinking landscape
  • The evolution of web marketing
  • Key concepts in branding and digital branding
  • Brand communities

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

Who is the course for?

Students of the MSc Digital Marketing with Data Analytics degree

Who will you learn with?

A Senior Lecturer in Marketing at Coventry University London Campus, Joshie has delivered and designed a variety of courses within the field of Marketing across undergraduate, MSc and MBA programmes.

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

  • Location


Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

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