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Managing Innovation: Learning to Prototype for Business

Understand how to pitch innovative ideas using prototypes, and develop your skills by creating your own prototype.

4,580 enrolled on this course

Managing Innovation: Learning to Prototype for Business
  • Duration3 weeks
  • Weekly study2 hours
  • LearnFree
  • Extra BenefitsFrom $69Find out more

Create your own prototype

In order for companies to remain competitive, they have to create innovative products, processes or services to satisfy new or existing customers. Prototypes allow you to test your ideas early on to get invaluable feedback informing you about what the customers really want.

On this course you will learn about different types of prototype you can use to demonstrate a new product, process or service and you will get the opportunity to create your own. You will use the feedback you receive to refine your idea, explore what makes a good pitch and then have a go at pitching your idea.

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Skip to 0 minutes and 6 seconds Have you ever faced barriers when you wanted to implement an idea? What is experimentation, and how can it help you to successfully implement your ideas? This MOOC, managing innovation, learning to prototype for business helps innovation enthusiasts to transfer their idea from experimentation to implementation. For that, we will offer an approach that will help you to find, to select, and to apply the methodologies that are most appropriate during an innovation process. The MOOC will give you an overview of the entire innovation process and how you turn an insight into value. We will show you, for example, some ideation tools and help you to develop your own idea. Then we will deep dive into prototyping.

Skip to 0 minutes and 52 seconds We show you the importance of experimentation and how you can use prototypes to make your idea tangible. Prototypes allow you to learn in a quick and cheap way. They help you to determine the value behind your idea, which could also mean to realise that there’s no value. Failing is part of the game and crucial in innovation. You will have the opportunity to prepare a prototype by your own, share it with other students, and learn how to pitch– present the key messages of your product in a nutshell, connecting with your audience. Furthermore, you’ll get to know the naviProM model. This model is a pragmatical tool for approaching the flexible management of innovation and project in an uncertain environment.

Skip to 1 minute and 33 seconds The name comes from the idea of navigating project management and introduces a two-by-two model to drive innovation projects successfully from experimentation to implementation. So now it’s up to you. Be one of the doers. Join this open online course and make your innovation project a success. Don’t miss this opportunity.

What topics will you cover?

  • Exploring the innovation process and what it means to be innovative
  • Developing innovative ideas and applying them to real-world situations
  • The importance of iteration in the innovation process
  • The different stages of prototyping
  • Validating your business model and pitching your ideas
  • naviProM: The four innovation project management approaches

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

What will you achieve?

By the end of the course, you‘ll be able to...

  • Describe the innovation process and what it means to be innovative
  • Apply an ideation technique to generate innovative ideas
  • Produce a problem statement to an issue which has been previously identified
  • Reflect upon the importance of iteration in the innovation process
  • Identify the different stages of prototyping
  • Produce a prototype
  • Reflect upon the importance of giving and receiving constructive feedback to improve on an idea
  • Identify what makes a good pitch
  • Evaluate your business model using the Business Model Canvas (BMC)
  • Explore the NaviProM model and its uses for managing innovation projects

Who is the course for?

This course is useful for entrepreneurs or people within organisations seeking to integrate innovation into the way they work. The course is also useful for undergraduates or postgraduates studying business management, innovation, marketing or life science courses at university

Who will you learn with?

I am an innovation manager for production and supply chain at Bayer.

Innovation Manager at Bayer
I am enthusiastic about innovation methodologies that bring up new ideas and change perspectives. I love connecting ideas and also people.

Innovation Coach
I am an innovation enthusiastic. I believe in the power of innovation networks and love to support passionated teams on their individual Innovation journey.

Innovation Coach.
Passionate about bringing together different minds and changing perspectives to generate new ideas.

Who developed the course?

St George's, University of London

St George’s is the UK’s only university dedicated to medical and health sciences education, training and research.


Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture.

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