Digital Media Analytics: Using Data from Owned Media
Learn how to evaluate your social media channels
In this course you will learn how to turn your current and historic social media ‘flow’ into a mineable database.
You will learn about auditing your social media channels including Facebook, Twitter and Instagram - discovering how you can generate data that visualizes the extent of your social media footprint, its variety and your viral performance and potential. You will also consider basic reporting techniques and examine tools for social auditing.
What topics will you cover?
- Introducing social media auditing
- Using social media audits to improve your social media
- Understanding social media audit categories
- Types of media marketing
- Differences between owned, earned and paid media
- Performing a social media audit
- Social media audit templates
- Tools and metrics for social media audits
- Digital marketing campaign metrics
- Facebook insights
- Twitter, LinkedIn, Instagram, and Google analytics
When would you like to start?
What will you achieve?
By the end of the course, you'll be able to...
Who is the course for?
This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Who will you learn with?
Sorin Adam Matei
Dr. Matei is the College of Liberal Arts Associate Dean of Research and Professor of Communication in the Brian Lamb School of Communication at Purdue University.
Jessica Welch
I am a Ph.D. candidate in the Brian Lamb School of Communication at Purdue University. My research interests include pedagogy and social media interaction.
Who developed the course?
One of the four best public universities in the US, Purdue delivers an engaging learning experience and a world-class degree.
Join this course
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$59
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