Digital Media Analytics: Using Data from Owned Media
Learn how to get valuable insights from social media by translating your past and present social media 'flow' into data.
Duration
2 weeksWeekly study
6 hours
Digital Media Analytics: Using Data from Owned Media
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Learn how to evaluate your social media channels
In this course you will learn how to turn your current and historic social media ‘flow’ into a mineable database.
You will learn about auditing your social media channels including Facebook, Twitter and Instagram - discovering how you can generate data that visualizes the extent of your social media footprint, its variety and your viral performance and potential. You will also consider basic reporting techniques and examine tools for social auditing.
What topics will you cover?
- Introducing social media auditing
- Using social media audits to improve your social media
- Understanding social media audit categories
- Differences between owned, earned and paid media
- Performing a social media audit
- Social media audit templates
- Tools and metrics for social media audits
- Digital marketing campaign metrics
- Facebook insights
- Twitter, LinkedIn, Instagram, and Google analytics
Learning on this course
You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Explore tools used for social auditing
- Evaluate owned social media channels
- Summarise how social media auditing can improve social media
- Reflect on the value of earned, owned and paid media
- Discuss the different categories of social media audits
Who is the course for?
This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
What software or tools do you need?
Everything you need to succeed in this course can be downloaded for free. There is no special prior experience or knowledge required to participate. To make the most of this course, you will need to: ensure you have a Google account to make use of Google sheets; ensure you have a Twitter account; use a laptop or desktop computer. You will also need to know some technology.
Who will you learn with?
Dr. Matei is the College of Liberal Arts Associate Dean of Research and Professor of Communication in the Brian Lamb School of Communication at Purdue University.
I am a Ph.D. candidate in the Brian Lamb School of Communication at Purdue University. My research interests include pedagogy and social media interaction.
Who developed the course?
Purdue University
One of the four best public universities in the US, Purdue delivers an engaging learning experience and a world-class degree.
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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