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Power Dressing in the Zoom Era

Learn how to master online communication and personal brand image in the post-pandemic business world.

3,029 enrolled on this course

Person working at laptop
  • Duration

    2 weeks
  • Weekly study

    2 hours

Improve your brand and business sense in the age of 100% online working

In the wake of the coronavirus pandemic, many businesses have moved to fully online working – meaning more people than ever before are engaged in remote and home working.

This new era brings challenges as well as opportunities. On this course, you’ll learn how to maximise you or your brand’s visual impact, and how to perfect power dressing despite only ever being seen from the waist up.

Identify what’s best to wear in video interviews

You’ll explore how to keep looking as professional as possible on camera, the best job interview outfits, how to dress the room, and how to communicate information with confidence and authority.

You’ll learn these key skills from renowned brand and culture think tank The Hopenclass.

Discover how to look good on Zoom

You’ll examine how to dress for success and boss every meeting or interview with style – even from home.

If you work in a managerial role, you can get tips on how to keep your team’s image consistent, helping morale and boosting sales.

Improve your nonverbal communication skills with Sara Ali

Nonverbal communication is more essential than ever in an age where everything is mediated by screens.

Alongside award-winning image and communications consultant Sara Ali, you’ll learn how to develop your non-verbal skill set, furthering your ability to connect with global customers and clients.

What topics will you cover?

  • Adapting business dress for success for video conference presentations
  • Time-saving practical tips to boost confidence and sales
  • Aligning your personal and business brands
  • Awareness of business non-verbal communications
  • Presenting with power within the frame of the camera
  • Color psychology
  • Hair, make-up, and grooming
  • Dressing the room (background, lighting, and props)
  • Intercultural dress code (messaging and perception)

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Apply business dressing techniques for success on video conferences
  • Explore time-saving and practical tips to boost confidence and sales
  • Create a digital persona that aligns your personal and business brands for maximum impact
  • Develop an understanding of business non-verbal communications
  • Engage your audience/team by presenting with power within the frame of the camera
  • Apply colour psychology to your styling, background and dressing choices
  • Evaluate intercultural dress codes and their implications for virtual image perception

Who is the course for?

This course would benefit job seekers, sales professionals, team members, leaders, and professionals navigating the new digital era of video conferencing where presentation and awareness of how to dress for success is key.

What do people say about this course?


"Highly recommended to all of my undergrad and MBA students in Entrepreneurship, Leadership, and Management!"

THE course for everyone to win in the remote-work world

"Just like sports, style is all about nonverbal communication. 'Power Dressing in the Zoom Era' is THE course for everyone to win in the remote-work world."

Who will you learn with?

Sara Ali is Head of Culture at The Hopenclass and UK Fashion Mentor of the year 2019. Working alongside Giorgio Armani, she styled Princess Diana, Janet Jackson, the Spice Girls, and CNN newsreaders.

Nuraan Petersen is an Associate lecturer and MA Fashion Futures researcher at London College of Fashion. She has a PGCert Teaching in Higher Education & is an active contributor to fashion discourse.

Who developed the course?

The Hopenclass

The Hopenclass is a cultural and creative space to (un)learn. Our global think tank stands at the intersection of Culture and Academia. We explore interdisciplinary subjects from entertainment, to business, sustainability and art, and how these influence humanity. The Hopenclass values emotional intelligence and soft skills over IQ, and the real world agrees with us.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

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Get a taste of this course

Find out what this course is like by previewing some of the course steps before you join:

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