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Sales and Advertising Ethics in the Fashion Industry

Delve into the advertising and sales practices in the fashion industry and learn how to navigate them ethically and legally.

A photograph of a model posing wearing a white garment with a laptop on the table in front.

Explore the different types of fashion advertising

Advertising is essential in the fashion industry but there are many ethical issues to navigate in order to successfully, and legally, promote and sell fashion products.

On this two-week course, you’ll delve into the advertising, promotion, and selling practices within the fashion industry. You’ll explore the various types of advertising used in fashion to help you understand what makes an ethical advertisement.

Next, you’ll uncover the selling decisions, practices, and professional ethics involved in the fashion industry to discover how to achieve optimal outcomes for both the buyer and seller.

Unpack unethical advertising in the fashion industry

Through examples of controversial advertising, you’ll learn how to distinguish between unethical and illegal advertising.

With this knowledge, you’ll know how to avoid them in your own practice.

Explore professional ethics in fashion sales

You’ll delve into the important factors and ethical issues surrounding fashion sales transactions and how this might impact sales personnel and the sale itself.

Within this, you’ll explore common consumer complaints to understand how to promote a positive relationship between buyer and seller.

Learn from the experts at Bloomsbury Academic

To further your understanding of the importance of the sales transaction, you’ll identify the key components of relationship selling. You’ll also explore the professional organisations available to educate and assist sales professionals in their role.

With the expertise of Bloomsbury Academic, you’ll finish the course with the knowledge of ethical advertising. You’ll also have the understanding of the guidelines for writing an effective code of conduct for sales professionals to help achieve a better relationship between buyer and seller.

Syllabus

  • Week 1

    Advertising and promotion

    • Course welcome

      In this activity, you will be introduced to the content that will be covered during this course. You will also get an overview of the topics covered during the first week of this course.

    • Unethical advertising

      In this activity, you will explore three examples of unethical, and sometimes illegal, practices in pricing.

    • Controversial advertising: Part 1

      In this activity, you learn how controversial advertising can elicit various reactions from a segment of people.

    • Controversial advertising: Part 2

      In this activity, we continue our exploration of controversial advertising and look at another example of a company that designed an ad campaign around what became very controversial images.

    • Social commentary advertising

      In this activity, you will learn how social commentary advertising is used in advertising to inform the public about a social issue or to influence their behavior.

    • Real-world cases

      In this activity, we focus on case studies which provide insight into diversity in advertising and creating a cause-related ad campaign.

    • Week wrap up

      In this activity, you will have the opportunity to test your knowledge of the topics covered during the week. You will also be provided with a summary of the week's learning, and some insight on what to expect in the new week.

  • Week 2

    Selling, decisions, practices, and professional ethics

    • Weekly welcome

      Moving into the third week of this course, this activity will give you an overview of the topics that will be covered during this week.

    • Ethical behaviour and sales transaction

      In this activity, we explore the factors surrounding the ethical behaviour in sales transactions.

    • Issues and conflicts for sales

      In this activity, we will explore issues and conflicts often encounter when it comes to selling. Let's go!

    • Code of ethics

      In this activity, we explore the code of ethics applicable to selling as well as professional organisations.

    • Relationship selling

      In this activity, we explore the role and responsibility of the sales person since the focus shifted from transaction selling to more relationship selling.

    • Database and information collection

      In this activity, we look at the advantages and risks involved in data collection at the point of purchase.

    • Real-world cases

      Let's explore some real-world examples of selling decisions practices and professional sales.

    • Course wrap up

      In this activity, you will have the opportunity to test your knowledge of the topics covered during the week. You will also be provided with a summary of the week's learning, and some insight into other courses in this series.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Describe various types of advertising used in the fashion industry in order to distinguish between unethical and illegal advertising and explain how to avoid them in practice
  • Identify examples of controversial advertising and illustrate their role in promoting products
  • Identify examples of how companies have used social commentary advertising to promote their causes and products
  • Identify important factors and ethical issues surrounding the sales transaction, identify common conflicts impacting sales personnel and consider how they may negatively affect the sales transaction
  • Summarise common consumer complaints concerning salespeople and consider guidelines for writing an effective code of conduct for sales professionals by recognizing the key components of relationship selling
  • Identify professional organizations available to educate and assist sales professionals to approach the sales transactions to achieve optimal outcome for both the buyer and the seller
  • Identify issues surrounding customer data capture and disposal when building relationships between buyers and sellers.

Who is the course for?

This course is designed for anyone interested in the fashion industry and how ethics dictate its practices.

It will be particularly useful for those in a fashion advertising role or those who work in retail as you learn from top authors V. Ann Paulins and Julie L. Hillery.

Who developed the course?

Bloomsbury Publishing

Bloomsbury Publishing is a leading independent publishing house, established in 1986, with authors who have won the Nobel, Pulitzer and Booker Prizes.and is the originating publisher and custodian of the Harry Potter series. Bloomsbury has offices in London, New York, New Delhi, Oxford and Sydney. Within Bloomsbury’s Academic division, it publishes under Bloomsbury, as well as under a number of prestigious and historic imprint names.

Fairchild Books

With a history stretching back over more than 100 years, Fairchild Books is a world-leading publisher in the fields of fashion and interior design.

FutureLearn

FutureLearn is jointly owned by The Open University and The SEEK Group and has been providing online courses for learners around the world over the last eight years.

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime

Still want to know more? Check out our FAQs

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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