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Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials

Learn how to build a comprehensive social media marketing strategy, conduct an audit and set objectives.

329 enrolled on this course

Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials

Build a comprehensive social media marketing strategy.

With this rise of mobile phones and connectivity, digital marketing through social media is now the single most important component of the marketing mix for many organisations.

This is part 1 of a 4 part series. In Part 1, you’ll learn the step-by-step strategy setting tools and how you can get your message out and onto the screen.

You’ll learn easy-to-use techniques to help you develop digital marketing plans that will make your product or service stand out from competitors.

From organic to paid

Throughout this course, you’ll learn how to harness the free elements of social media, craft perfect profiles and use the algorithms to your advantage. Getting organic traffic and interactions can be even more effective than paid marketing, you need a good strategy to get it right.

You will try new paid marketing approaches, exploring strategies to hone your audience and get the most out of your spend.

A practical approach

Learn how to build a comprehensive social media marketing strategy, conduct an audit and set objectives. Throughout this course you will gain access to tools and templates that will empower you to put together a well thought out and evidence based social media strategy.

What topics will you cover?

  • Understanding the Social Media Marketing Process
  • The 8-step Strategy Process
  • Conducting a Social Media Audit
  • Assessing Profile Consistency
  • Determining Brand Identity
  • Setting Social Media Objectives

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Describe the social media marketing process
  • Identify the vision, mission and values of your organisation
  • Describe the buyer stages
  • Identify the components of a social media audit
  • Explain the importance of aligning your social media marketing goals with your overall business goals
  • Develop a top-down marketing strategy for your business
  • Describe qualitative and quantitative marketing KIPs and create goals

Who is the course for?

People wanting to create a comprehensive social media marketing strategy, conduct an audit and set objectives

Who will you learn with?

Who developed the course?

Social Media College

Social Media College is the market leader for social media education. They work with the world’s top social media experts who use all the social platforms every day to deliver real life education that will help accelerate your business and career.

They are all about providing their students with the best possible outcomes and applicable skills - not just irrelevant theory.

  • Established

  • Location

    Sydney, Australia

Join this course

Start this course for free, upgrade for extra benefits, or buy Unlimited to access this course and hundreds of other short courses for a year.



Join free and you will get:

  • Access to this course for 4 weeks



Upgrade this course and you will get:

  • Access to this course for as long as it’s on FutureLearn
  • A print and digital Certificate of Achievement once you’re eligible


$189.99 for one year

Buy Unlimited and you will get:

  • Access to this course, and hundreds of other FutureLearn short courses and tests for a year
  • A printable digital Certificate of Achievement on all short courses once you’re eligible
  • The freedom to keep access to any course you've achieved a digital Certificate of Achievement on, for as long as the course exists on FutureLearn
  • The flexibility to complete your choice of short courses in your own time within the year

Find out more about upgrades or Unlimited.

Available until 22 November 2021 at 23:59 (UTC). T&Cs apply.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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