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Strategic planning for professional service firms in the time of COVID-19

Plan strategically for a “new normal” by evaluating opportunities and risks in complex and challenging markets.

6,683 enrolled on this course

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Strategic planning is a fundamental process used to drive business success. While organisations always need to navigate and plan for challenges, the COVID-19 pandemic has shattered stability and continuity and upended both social norms and ways of doing business – creating a “new normal”. Prior to the pandemic, professional service firms (such as lawyers, accountants, management and technology consultants, architecture, engineering, among others) were already facing technology disruption, new business models and new ways of working, increased competition, globalisation and changing client demands.

COVID-19 has further accelerated change and professional service firms need to prepare for the “new normal” by evaluating opportunities and risks in increasingly complex and challenging markets. Business decision-makers need to make informed (and sometimes difficult) strategic choices, including setting clear strategic objectives against which to execute.

This course covers foundational elements around strategy mindset and the strategic planning process for professional service firms. In the course, learners will consider current challenges professional service firms are facing. The adage, ‘If you fail to plan, you are planning to fail,” remains as relevant as ever during this time.

What topics will you cover?

  • What is strategy? Introduction to thought leaders.
  • Elements of the ‘strategy process’ and a strategic plan
  • Analysis of pre-COVID-19 trends (eg client sophistication, governance, connectivity)
  • Strategic analysis in a PS firm context. Internal/external environmental analysis tools applying the following frameworks – SWOT, PESTLE and Porters 5 Forces
  • Strategic choice – key growth strategy models
  • The Strategic plan – pulling it together; SMART objectives

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Explain foundational business strategy concepts
  • Apply common strategic tools to analyse the current business state of a professional services firm
  • Explain key strategic business models
  • Develop basic elements of a strategic plan for a professional services firm

Who is the course for?

Business strategy impacts all leaders across the business, given the strategic plan determines resource allocation. Accordingly, this course is applicable to owner-operators of small-medium businesses, individuals in leadership roles at an organisation or business unit level, business analysis and strategic planning roles.

This course is also applicable to entrepreneurs and start-up businesses.

Who will you learn with?

Peter is Director, Legal Business Management at the College of Law, Australia. He has extensive experience working in, and with, professional services firms and higher education in AU and NZ.

James is the Director of Programs at the College of Law Asia. He is admitted to practice law in Australia (NSW) and New Zealand. His qualifications include BA, LLB, MA(Hons) and LLM(Hons).

Who developed the course?

College of Law

The College of Law has been at the forefront of practical legal education since 1974. More than 60,000 of our graduates work across all facets of the industry – and we’re one of the most trusted names in legal training in Australia and New Zealand.

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  • Access to this course
  • Access to ALL eligible short courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Digital certificate when you're eligible

Buy this course

$49

One-off payment

Unlock your expertise

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Printed and digital certificate when you’re eligible

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Free

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  • Limited access to course content for 4 weeks

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  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

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  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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