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Online course

Transformation digitale des services et des entreprises

Comment fait-on ? Comment ancre-t-on cette transformation dans la culture, dans l’organisation de l’entreprise ?

What’s the difference between a free course and an upgraded course?

Free:

  • Access to the course for its duration + 14 days, regardless of when you join (this includes access to articles, videos, peer review steps, quizzes)
  • No access to course tests
  • No certificate

Upgraded:

  • Unlimited access to the course, for as long as it exists on FutureLearn (this includes access to articles, videos, peer review steps, quizzes)
  • Access to course tests
  • A Certificate of Achievement when you complete the course

Find out more

Transformation digitale des services et des entreprises

Why join the course?

L’objectif de ce Mooc est de comprendre en quoi consiste la transformation digitale et comment elle impacte les fonctions et les métiers de l’entreprise.

En suivant ce cours :

  • Vous aurez une vision d’ensemble des outils et méthodes qui permettent, au-delà des aspects purement techniques, d’initier une transformation digitale autour de votre offre de service.
  • Vous aurez une idée des nouveaux métiers, rôles et responsabilités provoqués par la transformation digitale des services et des entreprises
  • Vous saurez établir une stratégie digitale et des business models concernant votre offre de services digitalisés
  • Vous saurez appréhender l’évolution du Marketing impactée par le digital
  • Vous saurez industrialiser vos services en y intégrant les aspects digitaux et humains
  • Vous saurez comprendre les bons et mauvais côtés de la transformation digitale en restant critique et soucieux des équilibres humains et techniques, propres à la fourniture de service

This course is also running in English, starting monday november 21st, 2016. To find out more and enrol, visit the course page.

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Skip to 0 minutes and 8 secondsA company's digital transformation. Everyone's talking about it, but how do you actually do it? How do you adapt this transformation to impact a company's culture and organization? It's a vast subject.

Skip to 0 minutes and 25 secondsIs it really a digital transformation or is it simply a digital reality? What parts of a business are affected by the digital transformation? How do you implement this transformation? What new jobs and skills are required? How can you make the link between heavy, slow-changing IT departments that generally aren't client-oriented, and the digital services which are required for employees, partners, clients and suppliers? Are you ready for the customer to be your focal point? Can you provide the right service at the right place and time as well as for the right usage with real added-value? Is a digital transformation only a technical challenge tied to IT services such as the cloud, big data, analytics and connected objects?

Skip to 1 minute and 10 secondsOr is it a deeper change tied to our needs and uses? Do you have to set up new relationships with clients and suppliers? You will discover that these new relationships provide the framework to design a service offer.

Skip to 1 minute and 22 secondsLet's take a simple example: A company wants to use big data. Everyone's talking about it. Big data is the new Holy Grail of digital technology. But what added-value can it really offer? How will your clients benefit from it? How much will it cost? What new and useful services will it enable? As you can see, services are at the heart of the digital transformation. It's essential to understand their usefulness, design, marketing, mass-distribution and continuous improvement. are all become essential expertise today.

Skip to 1 minute and 58 seconds If you believe that the new markets created by the digital transformation are an essential part of our economy, if you believe that you can no longer avoid these new markets to improve company growth, then this MOOC is perfect for you. The goal of this MOOC is very simple. Thanks to four weeks of learning, you will understand the impact and stakes of a digital transformation. You will understand how to implement it and in particular, you will understand where to start. This MOOC is aimed at people who wish to improve the efficiency of their company's first steps towards a digital transformation.

Skip to 2 minutes and 32 seconds Thanks to articles, videos, quizzes, exercises, a case study and most importantly, the opportunity to discuss and exchange on these topics, this MOOC will help you see that a digital transformation can be easily understood thanks to simple tools and methods. Join us and see you soon!

What topics will you cover?

4 thématiques sous forme d’interrogations sont abordées durant 4 semaines :

  • Comment une entreprise peut-elle opérer sa transformation digitale ?
  • Quelle place le marketing occupe-t-il dans la transformation ?
  • Du design de l’offre de services à son industrialisation, quelles étapes ?
  • Transformation digitale : une transformation sociale ou sociétale ?

When would you like to start?

  • Date to be announced

What will you achieve?

By the end of the course, you'll be able to...

  • Les outils et méthodes qui permettent, au-delà des aspects purement techniques, d’initier une transformation digitale autour de votre offre de service.
  • Les nouveaux métiers, rôles et responsabilités provoqués par la transformation digitale des services et des entreprises
  • Une stratégie digitale et des business models concernant votre offre de services digitalisés
  • L’évolution du Marketing impactée par le digital
  • Industrialiser vos services en y intégrant les aspects digitaux et humains
  • Les bons et mauvais côtés de la transformation digitale en restant critique et soucieux des équilibres humains et techniques, propres à la fourniture de service

Who is the course for?

Collaborateurs d’entreprises de service ou industrielles (condamnées à se différencier par le service), souhaitant digitaliser leurs services et comprendre les impacts de cette transformation sur leur organisation et la culture de leurs collaborateurs.

Who will you learn with?

Marc PRUNIER

Professeur à Grenoble Ecole de Management et responsable pédagogique de programmes en « Culture et Ingénierie des service ». Consultant en management des systèmes d’information et système de services.

Who developed the course?

For the past 30 years, Grenoble Ecole de Management (GEM) has established itself in France and abroad as a leading business school through expertise in technology, innovation and entrepreneurship.

Hardis Group is both an IT service provider and a software publisher, assisting customers in the transformation of their business model, their supply chain and their information systems.

Supporters

funded by

Buy a personalised, digital and printed certificate and transcript

You can buy a Certificate of Achievement for this course — a personalised certificate and transcript in both digital and printed formats, to prove what you’ve learnt. A Statement of Participation is also available for this course.

Certificate of Achievement + transcript £49.00

Statement of Participation £34.00

Estimate prices in preferred currency

Charges to your account will be made in GBP. Prices in local currency are provided as a convenience and are only an estimate based on current exchange rates.