Unlock the skills to influence consumer decisions and drive business success with a degree that blends strategic thinking and creative marketing expertise. 

On this flexible degree from the University of Essex, you’ll explore how to identify and meet the ever-changing needs of consumers while understanding the global challenges shaping today’s business landscape. 

With a focus on practical marketing strategies and a deep dive into buyer behaviour, you’ll learn how to create impactful campaigns and navigate the complexities of digital marketing. 

Build a strong foundation in business

You’ll begin this degree by focusing on the fundamentals. You’ll cover key areas like marketing, human resources, and finance, giving you a solid base for understanding business dynamics.

These modules set you up to tackle real-world challenges, equipping you with essential skills for future success.

Understand consumer behaviour and craft impactful strategies

You’ll explore the psychological and behavioural factors that influence consumer decisions, gaining insights into why people choose certain products or services. 

Armed with this understanding, you’ll learn to craft tailored marketing strategies that speak directly to your audience and drive measurable results.

Sharpen your management and project planning skills

You’ll develop practical experience in project management and operations, learning how to handle resources, budgets, and deadlines. 

These skills prepare you to lead projects with confidence and manage complex business tasks effectively.

Master global marketing strategies and business planning

Finally, you’ll refine your strategic marketing and global business knowledge by exploring international markets and advanced business strategies. 

This will empower you to make informed decisions and get ahead of the competition in today’s global marketplace.

What can you do with this degree? 

Gain the expertise to thrive in marketing, advertising, sales, and business management. This degree prepares you for roles such as marketing manager, digital marketing specialist, brand strategist, sales executive, business development manager, and project coordinator. 

You’ll also develop transferable skills suited for careers in financial services, consultancy, operations, and entrepreneurship – helping you stand out in today’s competitive job market.

How will you be assessed? 

You'll complete written assignments, case studies, and practical projects, allowing you to demonstrate your marketing and business expertise against real-world application. 

Each task is structured to help you apply theory to practice, developing the skills employers look for. 

Is this a part-time or full-time degree?

This flexible online degree offers part-time study, allowing you to balance your professional and personal commitments while pursuing your education.