Customer experience is the new battleground where brands and businesses can differentiate themselves in the market.
As a result, organisations must work harder to empathise with customers, develop customer experience and success management strategies, and use customer relationship management (CRM) technology to establish and automate customer interactions to deliver value at scale.
Launch your career in customer experience management
A strong understanding of CX strategy, design, and CRM technology is crucial for all customer success managers, as well as strategy, product, marketing, and business development professionals.
In just 12 weeks, Salesforce experts will teach you best-practice customer experience design and success strategies that will transform your understanding of CRM.
As well as providing evidence of your digital expertise to employers, this credential will give you the skills required to implement CX methodologies in practice.
You’ll learn how to build a customer experience map, and explore how CX influences business decision-making at all levels.
Fastrack your career with Salesforce training
The huge growth of the market-leading CRM platform, Salesforce, is resulting in a dramatic Salesforce CRM skills and credentials shortage, with a 4:1 job to qualified candidate ratio.
As you learn how to use Salesforce, you’ll discover how to create, capture, and deliver value to key customer groups through a combination of CX strategy, design and technology.
What can I do with this microcredential?
In the 2019 Salesforce Economy Forecast, it was found that Salesforce would create up to 143,000 jobs in the UK and over £51 billion in new business revenue. Currently, a trained customer success manager can demand upwards of £40,000 per annum in the UK.
This credential will ensure you’ll learn how to use Salesforce to implement and manage business-critical CX and success strategies and position yourself as an invaluable professional in the digital economy.
You’ll feel prepared to take on the Salesforce Administrator certification and take the next step in your CRM career.
This microcredential meets the standards set by the Common Microcredential Framework.