Skip to 0 minutes and 0 seconds Welcome to the Ad Operations microcredential run by Deakin in conjunction with IAB Australia. The internet advertising sector has grown significantly for more than ten years. This has been made possible largely by the abundance of high-quality content and services that have been made freely available to customers in the form of text, video and audio content as well user-generated social media content. This is made possible because media owners and platforms of those services have come up with creative and efficient ways to monetize the audiences that have been drawn to it. Digital advertising is an ever-changing eco-system of evolving consumer media habits, new advertising technologies and relentless opportunities & challenges.
Skip to 0 minutes and 46 seconds These changes continue to drive new and exciting ways to buy and sell the many forms of advertising, which we’ll work through with you in this course.
Skip to 0 minutes and 58 seconds This microcredential is designed to introduce you to the operational requirements and skills in digital advertising from a seller’s perspective - the publishers, media owners, and ad networks. In digital advertising, the seller’s goal is to maximise profits and value from the audiences their content attracts and the resulting, constantly changing advertising opportunities made accessible to advertisers. You’ll learn everything there is to know about the various ad technology platforms and the crucial metrics and insights you’ll need to succeed. Further, you’ll learn the full range of operational procedures that are crucial for the delivery of digital advertising to support the success of media owners’ content and maximising yields.
Skip to 1 minute and 43 seconds Experienced facilitators and industry experts will support you in increasing your knowledge of the components of advertising operations. The microcredential has the benefit of being standalone or stackable to build towards a postgraduate Deakin degree. There’s never been a better time to be employed in digital advertising and marketing and, indeed, never a better time to have these skills to build your career in the dynamic digital advertising industry.