Certificate of Achievement
has completed the following course:
Social Media Marketing: Managing Social Media
The Open University and Target Internet
This online course explored critical tools and techniques to plan and manage social media channels effectively. Learners discovered insight tools, planning frameworks, day-to-day management tools, and monitoring and measurement techniques that will support campaigns.
0 weeks, 4 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Apply social listening tools for market, audience and channel insights
- Create an effective social media policy and avoid social disasters
- Create an efficient and effective social media management approach using tools and processes including content calendars
- Assess social listening, channel analytics and web analytics to keep improving social media
Syllabus
- What differentiates great social media?
- Social media insights and monitoring
- Social media policies
- Avoiding social media disasters
- Social media channel management tools
- Content calendars and social media processes
- Social media measurement
Issued on 1st March 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.