Certificate of Achievement
has completed the following course:
Digital Marketing: New Trends and Technologies
Nottingham Business School and Nottingham Trent University
This three-week course discussed the latest developments shaping digital marketing, from the Gartner Hype Cycle to consumer behaviour and marketing strategy. It also covered the respective roles of organisational strategy, capabilities and readiness in aligning campaigns with company strategy.
3 weeks, 2 hours per week
Clive Whysall
Senior Lecturer, Course Leader: Digital Marketer (integrated) Degree Apprenticeship (DMDA), Course Leader: Chartered Institute of Marketing (CIM) portfolio
Nottingham Business School
Transcript
Learning outcomes
- Understanding of 'digital disruption' and what it means for your organisation.
- Emerging trends in digital marketing.
- The wants and needs of your target audience.
- Training needs to education needs within an organisation.
Syllabus
Week 1: Emerging Trends; Looking Beyond the Current
- Activity 1: Welcome
- Activity 2: Trends
- Activity 3: Sources
- Activity 4: Futures (Horizon-Scanning)
Week 2: What’s Important for the Organisation? Sifting Popularity from Suitability
- Activity 1: Understanding Organisational Strategy
- Activity 2: Understanding Target Audience
- Activity 3: Organisational Capabilities
- Activity 4: Organisational Readiness
Week 3: Traoning vs. Education; ‘Edutrain’
- Activity 1: Generalists vs. Specialists
- Activity 2: Mentoring
- Activity 3: Barriers to Development
- Activity 4: Education vs. Training
Issued on 3rd November 2025
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This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.