Digital Marketing: New Trends and Technologies
Modernise your marketing strategy and stay ahead of the curve by learning about the latest digital trends and technologies.
1,141 enrolled on this course
Duration
3 weeksWeekly study
2 hours100% online
How it works
Digital Marketing: New Trends and Technologies
Take your digital marketing skills to the next level.
The tools of digital marketing evolve almost daily. To stay up-to-date and ahead of the curve, marketers need regular training in new trends and technologies.
On this three-week course from the Nottingham Business School, you’ll discover the latest developments shaping digital marketing. From the Gartner Hype Cycle to consumer behaviour and marketing strategy, you’ll master key concepts and gain crucial skills for the future.
Master organisational strategy and consumer behaviour
Marketing is just one piece of the organisational puzzle. To make sure your campaigns are aligned with company strategy, you need to understand all aspects of your organisation, brand, and target audience.
In the second week of the course, you’ll delve into organisational strategy, consumer behaviour, and the readiness and capability framework.
Upskill and take advantage of professional mentoring
Continuing professional development is the only way to stay on top of developments in the field. Led by business experts at Nottingham Business School, this course has been specially designed to provide training and mentoring to help you progress in your digital marketing career.
You’ll finish the course with the tools, skills, and support you need to future-proof your digital marketing strategy.
Syllabus
Week 1
Emerging Trends: Looking Beyond the Current
Activity 1: Welcome
In your first activity, we welcome you to the course and give you an opportunity to introduce yourself to us. We also tell you what will be covered in the course and how you might get the best from it.
Activity 2: Trends
In this activity, we will take some time to understand how we become aware of emerging trends that have the ability to impact and influence the markets that you might operate within and your target audience.
Activity 3: Sources
In this activity, we will be taking a look at some sources that might help us determine the knowledge and skills required, based on any technologies that our organisations might use within marketing.
Activity 4: Futures (Horizon-Scanning)
In this activity, we will be taking a look at how we might understand what the future holds in relation to emerging tools and technologies that our knowledge and skills need to be ready for.
Week 2
What's Important for the Organisation? Sifting Popularity from Suitability
Activity 1: Understanding Organisational Strategy
In this activity we will take some time to understand what organisation strategy consists of and how, by taking the time to reflect upon an organisation’s strategy, we can start to understand its overall direction.
Activity 2: Understanding Target Audience
In this activity, we will consider how what we know of our target audience and their journey/experiences can help us understand where and in what areas of marketing practice we might need to develop our own knowledge and skills.
Activity 3: Organisational Capabilities
In this activity, we will explore how the digital maturity of an organisation can be gauged and how we can start to understand how mature an organisation's digital marketing is.
Activity 4: Organisational Readiness
In this activity, we will explore how an organisation's capabilities need to be considered. Any disruptions or trends in an organisation’s environment will have an impact on an organisation’s capabilities and effectiveness.
Week 3
Training vs. Education: 'Edutrain'
Activity 1: Generalists vs. Specialists
In this activity, we will start to explore the mix of knowledge and skills and to what degree of depth and breadth knowledge and skills might need to be developed.
Activity 2: Mentoring
In this activity, we will consider the practices of mentoring and reverse mentoring, and the opportunities these can present for the development of knowledge and skills.
Activity 3: Barriers to Development
There are many potential barriers to development. However, in this activity, I will focus upon just those which I came across in the course of conducting my own research.
Activity 4: Education vs. Training
In concluding this short course, I will cover some routes to which any identified knowledge and skills gaps might be addressed.
When would you like to start?
Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.
Available now
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Understanding of 'digital disruption' and what it means for your organisation.
- Emerging trends in digital marketing.
- The wants and needs of your target audience.
- Training needs to education needs within an organisation.
Who is the course for?
This course is designed for new and seasoned digital marketing professionals who are interested in new training and professional development.
The course will help you position yourself on the job market and take your career to the next level.
Who will you learn with?
Clive is the Digital Learning Manager for Nottingham Business School and a Principal Lecturer in Marketing (Digital). Clive's career spans over 18 years in digital marketing practice.
Who developed the course?
Nottingham Business School
Nottingham Business School’s (NBS) purpose is to provide research and education that combines academic excellence with positive impact on people, business and society.
Nottingham Trent University
With over 40,000 students and staff spanning five university sites, Nottingham Trent University (NTU) is one of the largest and most influential higher education institutions in the country.
Ways to learn | Buy this course | Subscribe & save | Limited access |
|---|---|---|---|
| Choose the best way to learn for you! | $109/one-off payment | $349.99 for one year Automatically renews | Free |
| Fulfill your current learning need | Develop skills to further your career | Sample the course materials | |
| Access to this course | tick | tick | Access expires 15 May 2024 |
| Access to 1,000+ courses | cross | tick | cross |
| Learn at your own pace | tick | tick | cross |
| Discuss your learning in comments | tick | tick | tick |
| Certificate when you're eligible | Printed and digital | Digital only | cross |
Cancel for free anytime |
Ways to learn
Choose the best way to learn for you!
Subscribe & save
$349.99 for one year
Automatically renews
Develop skills to further your career
- Access to this course
- Access to 1,000+ courses
- Learn at your own pace
- Discuss your learning in comments
- Digital certificate when you're eligible
Cancel for free anytime
Buy this course
$109/one-off payment
Fulfill your current learning need
- Access to this course
- Learn at your own pace
- Discuss your learning in comments
- Printed and digital certificate when you’re eligible
Limited access
Free
Sample the course materials
- Access expires 15 May 2024
Find out more about certificates, Unlimited or buying a course (Upgrades) | |||
Find out more about certificates, Unlimited or buying a course (Upgrades)
Learning on FutureLearn
Your learning, your rules
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- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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