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Digital Marketing: New Trends and Technologies

Modernise your marketing strategy and stay ahead of the curve by learning about the latest digital trends and technologies.

1,116 enrolled on this course

A person holding an iPad with icons of digital marketing tools pop out of the screen.

Digital Marketing: New Trends and Technologies

1,116 enrolled on this course

  • 3 weeks

  • 2 hours per week

  • Digital certificate when eligible

  • Introductory level

Find out more about how to join this course

Take your digital marketing skills to the next level.

The tools of digital marketing evolve almost daily. To stay up-to-date and ahead of the curve, marketers need regular training in new trends and technologies.

On this three-week course from the Nottingham Business School, you’ll discover the latest developments shaping digital marketing. From the Gartner Hype Cycle to consumer behaviour and marketing strategy, you’ll master key concepts and gain crucial skills for the future.

Master organisational strategy and consumer behaviour

Marketing is just one piece of the organisational puzzle. To make sure your campaigns are aligned with company strategy, you need to understand all aspects of your organisation, brand, and target audience.

In the second week of the course, you’ll delve into organisational strategy, consumer behaviour, and the readiness and capability framework.

Upskill and take advantage of professional mentoring

Continuing professional development is the only way to stay on top of developments in the field. Led by business experts at Nottingham Business School, this course has been specially designed to provide training and mentoring to help you progress in your digital marketing career.

You’ll finish the course with the tools, skills, and support you need to future-proof your digital marketing strategy.

Syllabus

  • Week 1

    Emerging Trends: Looking Beyond the Current

    • Activity 1: Welcome

      In your first activity, we welcome you to the course and give you an opportunity to introduce yourself to us. We also tell you what will be covered in the course and how you might get the best from it.

    • Activity 2: Trends

      In this activity, we will take some time to understand how we become aware of emerging trends that have the ability to impact and influence the markets that you might operate within and your target audience.

    • Activity 3: Sources

      In this activity, we will be taking a look at some sources that might help us determine the knowledge and skills required, based on any technologies that our organisations might use within marketing.

    • Activity 4: Futures (Horizon-Scanning)

      In this activity, we will be taking a look at how we might understand what the future holds in relation to emerging tools and technologies that our knowledge and skills need to be ready for.

  • Week 2

    What's Important for the Organisation? Sifting Popularity from Suitability

    • Activity 1: Understanding Organisational Strategy

      In this activity we will take some time to understand what organisation strategy consists of and how, by taking the time to reflect upon an organisation’s strategy, we can start to understand its overall direction.

    • Activity 2: Understanding Target Audience

      In this activity, we will consider how what we know of our target audience and their journey/experiences can help us understand where and in what areas of marketing practice we might need to develop our own knowledge and skills.

    • Activity 3: Organisational Capabilities

      In this activity, we will explore how the digital maturity of an organisation can be gauged and how we can start to understand how mature an organisation's digital marketing is.

    • Activity 4: Organisational Readiness

      In this activity, we will explore how an organisation's capabilities need to be considered. Any disruptions or trends in an organisation’s environment will have an impact on an organisation’s capabilities and effectiveness.

  • Week 3

    Training vs. Education: 'Edutrain'

    • Activity 1: Generalists vs. Specialists

      In this activity, we will start to explore the mix of knowledge and skills and to what degree of depth and breadth knowledge and skills might need to be developed.

    • Activity 2: Mentoring

      In this activity, we will consider the practices of mentoring and reverse mentoring, and the opportunities these can present for the development of knowledge and skills.

    • Activity 3: Barriers to Development

      There are many potential barriers to development. However, in this activity, I will focus upon just those which I came across in the course of conducting my own research.

    • Activity 4: Education vs. Training

      In concluding this short course, I will cover some routes to which any identified knowledge and skills gaps might be addressed.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Understanding of 'digital disruption' and what it means for your organisation.
  • Emerging trends in digital marketing.
  • The wants and needs of your target audience.
  • Training needs to education needs within an organisation.

Who is the course for?

This course is designed for new and seasoned digital marketing professionals who are interested in new training and professional development.

The course will help you position yourself on the job market and take your career to the next level.

Who will you learn with?

Clive is the Digital Learning Manager for Nottingham Business School and a Principal Lecturer in Marketing (Digital). Clive's career spans over 18 years in digital marketing practice.

Who developed the course?

Nottingham Business School

Nottingham Business School’s (NBS) purpose is to provide research and education that combines academic excellence with positive impact on people, business and society.

Nottingham Trent University

With over 40,000 students and staff spanning five university sites, Nottingham Trent University (NTU) is one of the largest and most influential higher education institutions in the country.

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Ways to learn

Choose the best way to learn for you!

Subscribe & save

$39.99/month

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Digital certificate when you're eligible

Cancel for free anytime

Buy this course

$109/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Printed and digital certificate when you’re eligible

Limited access

Free

Sample the course materials

  • Access expires 3 May 2024

Find out more about certificates, Unlimited or buying a course (Upgrades)

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  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

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  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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