Certificate of Achievement
has completed the following course:
University of Michigan
This online course explored the introduction and quality research overview of understanding user needs. The course also focused on interviews, observation, and data extraction protocols. Lastly the course focused on affinity walls and analyses.
5 weeks, 3 hours per week
Kentaro Toyama
W K Kellogg Professor of Community Information and Associate Professor of Information
University of Michigan
Transcript
Learning outcomes
- Explore what user needs assessments are, what qualitative research is, and how the two are related.
- Describe an end-to-end methodology for qualitative research that is suited for understanding user needs.
- Explore semi-structured interviews, in-situ observation, and affinity walls.
- Develop experience with semi-structured interviews, in-situ observations, and affinity walls.
Syllabus
- Introduction and Qualitative Research Overview
- Interview Protocols
- Interviews, Observation, and Data Extraction
- Affinity Walls and Analysis
- Conclusion
Issued on 18th August 2021
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