Certificate of Achievement
has completed the following course:
Search Marketing: Measuring Search Marketing
The Open University and Target Internet
This online course explored how to use analytics to improve the ROI of Search Engine Optimisation and Pay Per Click campaigns. Learners discovered how to measure the different elements of search activity and campaigns to continually improve them and maximise their performance.
0 weeks, 4 hours per week
Dave Hall
University Secretary
The Open University
Transcript
Learning outcomes
- Discuss how to take an iterative approach to search marketing that leads to on-going campaign improvement
- Describe the differences in measuring ROI for organic and paid search activity
- Engage with tools like Google Analytics and Search Console to measure and improve search marketing
- Explore how attribution modelling can be used to see how SEO and PPC work together
Syllabus
- Taking an iterative approach to search marketing
- Calculating ROI for search engine optimisation
- Calculating ROI for pay per click
- Using web analytics (Google Analytics) for measuring and improving search marketing
- Using Search Console for measuring and improving SEO
- Attribution modelling for gaining a more in-depth understanding of the impact of search marketing
Issued on 29th January 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.