Certificate of Achievement
has completed the following course:
Brand Strategy and Communication
Ravensbourne University London and Moving Brands
This course introduced the key concepts of brand strategy. It examined how to utilise industry standard thinking frameworks to define a visual language and tone of voice that will inform the design of a coherent series of experiences around a brand. Through this process it examined how to use digital storytelling to build interaction with a brand.
3 weeks, 4 hours per week
Derek Yates
Course Leader BA (Hons) Advertising & Brand Design. Ravensbourne University, London.
Ravensbourne University London
Transcript
Learning outcomes
- Apply strategic planning to inform the creative use of branding, social media and interaction design.
- Synthesise industry standard thinking frameworks to develop relevant concepts and ideas.
- Explore industry standard methodologies for the creative use of branding, social media and interactive design.
- Model informed strategic decision making based on industry insight.
- Create systems to define visual communication.
Syllabus
- Alive to Change
- Thinking Frameworks
- How your Brand ‘LOOKS’
- How your Brand ‘SPEAKS’
- Brand as Experience
- Brand as Action.
Issued on 22nd April 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.